Senior Manager, Product Marketing

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WHO ARE WE?

We are a global software company with more than 1600 employees in 3 continents, providing AI-driven digital transformation with our award-winning product portfolio.

We have offices and customers in Turkiye, Canada, Ukraine, Netherlands, USA, Singapore and UAE and have been recognized and awarded by independent organizations worldwide.

Etiya has been awarded with the "Great Place to Work Certificate" for three years in a row. And also Etiya has been listed in the "Türkiye's Best Workplaces", "Best Workplaces in Information Technology", "Best Workplaces for Women", "Best Workplaces for Millennials" and "Innovation by All" by Great Place to Work Turkey.

WHY ETIYA?

Continuous Improvement

We contribute to the continuous improvement of our people through extensive technical, leadership and soft skill training. We offer a dynamic work environment with a unique opportunity to work across diverse international projects as an organization rapidly growing in 3 continents.

Innovative Approach

We offer an innovative work environment by continuous investment in research and development.

Friendly Atmosphere

We offer a flat, open, fun and warm work environment for our employees balancing our commitment to customer success with our focus on personal development, interests and passions.

We are seeking a
Senior Manager, Product Marketing
to join our dynamic global marketing organization. In this role, you'll bridge the worlds of product, marketing, and strategy — transforming complex software solutions into compelling stories that resonate with
audiences worldwide.

You'll play a key role in defining go-to-market (GTM) strategy, building positioning frameworks, and driving product awareness, adoption, and growth.

QUALIFICATIONS WE ARE LOOKING FOR:

• Excellent written and verbal communication skills in English.
• 10+ years of experience in B2B Software / SaaS Product Marketing (Telco experience is a plus).
• Proven ability to craft strong, differentiated messaging for enterprise audiences.
• Experience in GTM planning, launch execution, and cross-functional collaboration.
• Hands-on experience collaborating with industry analyst firms such as Gartner, Forrester, or TM Forum, including managing briefings, reports, and category positioning.
• Strategic mindset with analytical, data-driven decision-making.
• A team player who thrives in a global, fast-paced environment, collaborating effectively with teams in both Turkey and international markets.

JOB DESCRIPTION

• Define product positioning, messaging, and value propositions aligned with our portfolio strategy.
• Partner closely with Product Management to translate technical capabilities into clear market narratives.
• Lead GTM and launch strategies for new product releases and enhancements.
• Conduct market, customer, and competitor research to guide strategic decisions.
• Track performance of product marketing initiatives and continuously optimize messaging.
• Be part of a global software leader shaping the future of digital transformation.
• Drive strategic product narratives at the intersection of AI, CX, and business innovation.
• Collaborate with world-class experts in product, technology, and marketing.
• Enjoy a hybrid, global working environment with continuous learning opportunities.

INTERESTED?

If you are interested in working with us, we are waiting for your application For information about recruitment processes and what awaits you at Etiya, you can review our candidate experience guide from the link. []

Applications will be reviewed and will be kept strictly confidential.

You can find information about the processing of your personal data within the scope of privacy regulations such as PDPL and GDPR from the privacy policies on our website