Marketing Communications Manager
4 days ago
About bitaksi:
Bitaksi is Turkey's leading taxi-hailing app, transforming urban mobility with innovative technology. For over 11 years, we've grown from a small startup to a pivotal part of people's daily lives, providing safe, easy, and modern transportation solutions.
Company Vision:
Our vision is to transform the way people move by leveraging cutting-edge technology and creating seamless experience for both riders and drivers. We aim to be the preferred transportation platform of choice, setting new industry standards and reshaping urban mobility.
Why Choose bitaksi:
Impactful Work: By joining bitaksi, you will have the opportunity to work on projects that directly impact the lives of millions. Your contributions will help shape the future of transportation and make a difference in the way people navigate their daily lives.
Innovation and Technology: Be part of a dynamic team that uses the latest technology to develop user-centric solutions in a rapidly evolving industry.
What You'll Do:
- Develop and execute a comprehensive marketing and communication strategy aligned with bitaksi's vision and business goals.
- Lead the development and execution of marketing communications across all channels, including ATL, digital, social media, ensuring impactful and cohesive messaging.
- Directly manage the creative team to develop creative briefs and deliver compelling advertising and public-facing communications, including print, digital, and video assets.
- Lead our creative and media agencies to ensure excellence in execution.
- Plan, allocate, and control budgets for branding and marketing activities to ensure efficient resource utilization and ROI.
- Support our in-app partnerships (GetirAraç, Getirbitaksi and bitaksiPos) and oversee Bitaksi's branding and communication efforts across all platforms.
- Build and enhance customer journeys using creative content, retention strategies, and engagement tools.
- Cultivate strong relationships with agencies, media partners, and influencers to expand brand reach and visibility.
- Ensure consistent and compelling brand messaging across all customer touchpoints, strengthening bitaksi's market presence.
Requirements:
- 7+ years of experience in marketing, branding, communication, or related fields.
- Self-motivated, creative, out-of-the-box thinker who challenges the status quo, with a "can do" attitude.
- Strong track record of managing campaigns that deliver measurable results.
- Experience in collaborating with internal cross-functional teams and external agencies.
- Proven experience in managing agency relationships and ensuring high-quality deliverables.
- Ability to thrive in a fast-paced, dynamic startup environment.
- Excellent communication and interpersonal skills with a knack for storytelling.
- Proven leadership and strategic planning skills.
What we offer?
- Open communication, teamwork and strong company culture of continuous development.
- Private health insurance (family included).
- Meal card.
- Transportation allowance.
- We care about your wellbeing; free psychological counseling, legal advice, financial advice etc.
- Team and company activities for motivation.
- Discounted gym membership.
- Online education platforms.
Join Us: Become part of a team that's redefining urban mobility. Together, let's create innovative solutions that enhance the lives of millions.
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