Communication and Content Management Executive

1 day ago


Fatih, Istanbul, Turkey NBS Human Resources Full time
Communication and Content Management Executive

We are looking for a Communication and Content Management Executive for our client, one of the well-known and successful companies in the insurance industry.

Qualifications:

  • Bachelor's or Master's degree in a relevant field (Marketing, Business Administration, Communication, etc.)
  • Minimum of 10 years of work experience, with at least 8 years in digital marketing
  • In-depth knowledge and expertise in digital marketing
  • Excellent verbal and written communication skills in English

Responsibilities:

In the Scope of Digital Marketing:

  • Research, develop, and propose new digital marketing opportunities
  • Create, implement, and produce content for digital marketing strategies and campaigns
  • Plan, manage, and successfully execute digital marketing projects
  • Lead the process of acquiring new business partners on digital platforms and establishing successful collaborations
  • Define success metrics for digital marketing strategies and regularly evaluate performance
  • Collaborate with other departments to integrate digital marketing activities

In the Scope of Lead Generation:

  • Develop and implement lead generation strategies
  • Use digital marketing channels to increase lead flow for targeted customer segments
  • Design and optimize lead capture pages and forms
  • Utilize appropriate tools and systems to track and follow up on potential leads
  • Develop and implement effective strategies to improve lead conversion rates
  • Establish effective communication with potential customers and manage the customer journey

In the Scope of Product Management:

  • Integrate and align product management with digital marketing strategies
  • Monitor product performance and ensure optimal market positioning to maximize productivity
  • Prepare product content and documentation
  • Structure and coordinate the product launch process
  • Develop and execute digital marketing campaigns to promote new products and services
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Project Management, and Other

Industries

Insurance and Technology, Information and Media

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