
Communication and Content Management Executive
1 day ago
We are looking for a Communication and Content Management Executive for our client, one of the well-known and successful companies in the insurance industry.
Qualifications:
- Bachelor's or Master's degree in a relevant field (Marketing, Business Administration, Communication, etc.)
- Minimum of 10 years of work experience, with at least 8 years in digital marketing
- In-depth knowledge and expertise in digital marketing
- Excellent verbal and written communication skills in English
Responsibilities:
In the Scope of Digital Marketing:
- Research, develop, and propose new digital marketing opportunities
- Create, implement, and produce content for digital marketing strategies and campaigns
- Plan, manage, and successfully execute digital marketing projects
- Lead the process of acquiring new business partners on digital platforms and establishing successful collaborations
- Define success metrics for digital marketing strategies and regularly evaluate performance
- Collaborate with other departments to integrate digital marketing activities
In the Scope of Lead Generation:
- Develop and implement lead generation strategies
- Use digital marketing channels to increase lead flow for targeted customer segments
- Design and optimize lead capture pages and forms
- Utilize appropriate tools and systems to track and follow up on potential leads
- Develop and implement effective strategies to improve lead conversion rates
- Establish effective communication with potential customers and manage the customer journey
In the Scope of Product Management:
- Integrate and align product management with digital marketing strategies
- Monitor product performance and ensure optimal market positioning to maximize productivity
- Prepare product content and documentation
- Structure and coordinate the product launch process
- Develop and execute digital marketing campaigns to promote new products and services
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Project Management, and Other
IndustriesInsurance and Technology, Information and Media
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