Strategic Media Planning Expert

3 days ago

Fatih, Istanbul, Turkey ING Türkiye Full time

At ING we encourage you to Do Your Thing to do more of what you love. We're on a journey that's centered around our customers, powered by technology and a digital environment, driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We're proud of that

We want you to discover and develop yourself while developing others, be creative, be successful, excel at your career life, work agile so new ideas come to life faster Interested?

We are looking for "Strategic Media Planning Expert" for Center of Expertise in Communication & Brand Experience who will strategically design, lead, execute, analyze and optimize digital marketing to achieve brand and business goals, to improve marketing effectiveness.

What We Offer:

At ING, we believe your work should inspire and fulfill you. That's why we prioritize every detail to ensure you have an exceptional experience:

You First Become Your True Self, Then an INGer:

  • Flexible and hybrid working models, including remote options every third week of the month and during summer.
  • 14 days of welcome leave in your first year—don't wait to pursue your dreams

Continuous Growth and Development:

  • Access to global and local learning opportunities through ING Academy, LearnUp, and certification programs with leading universities.
  • Opportunities to contribute to innovative projects both locally and globally while advancing personally and professionally.
  • Flexible career experiences await you through Short-Term Assignments (STA), Long-Term Assignments (LTA), Mini Career opportunities, Double Major (Çifte Kariyer), Turuncu Misafir, and Global STA/LTA programs, designed to enhance your skills and broaden your experience across different teams, departments, and international locations.
  • When you step into a managerial role at ING, our exclusive RISE Leadership Program empowers you to lead with confidence. Centered around technology and people, RISE equips ING leaders with advanced skills and a strategic mindset to navigate and thrive in a dynamic environment.

A Dynamic and Supportive Work Environment:

  • An informal and collaborative culture where your ideas and innovations are valued.
  • Social clubs, celebrations, and events to help you balance work and fun.

We Care About You:

  • Comprehensive health insurance for you and your loved ones.
  • Private pension plans to help you achieve your future goals.
  • On-site amenities like a gym, coffee shops, a hairdresser, and more to simplify your daily life.

At ING, we're dedicated to helping you achieve your goals by embracing flexibility, growth, and innovation.

If you think you have the following qualifications:

  • Bachelor's degree in advertising, business administration, engineering and/or other relevant fields
  • +5 years of digital marketing experience (experience/affinity in a media agency or banking industry in digital marketing is a plus)
  • Deep understanding of all digital channels, including paid, organic, performance and programmatic marketing.
  • Highly analytical, passionate about data mining, having a data-driven problem-solving mindset, paying attention to details.
  • Eager to learn new tools, technologies and trends to increase effectiveness.
  • Proactive and eager to build new business cases
  • Strong organizational and prioritization skills.
  • Good level of presentation skills
  • Good command of MS Office programs especially MS Excel and PowerPoint
  • Good command of written and verbal English and Turkish
  • Good at communication, coordination, teamwork and time management.

If you think you may take charge of the following responsibilities:

  • Designing ING Turkey's digital media strategy according to the brand guidelines and business objectives
  • Responsible for all digital media activities as a full funnel approach with multi-player teams; Included strategy, planning, operation, optimization and reporting.
  • Developing mid and long-term campaign strategies, roadmaps and tactics to achieve brand and business goals
  • Delegating the agency for media planning, buying operations and reporting; managing the agency relations
  • Being a partner and relationship developer for Marketing Communication Team and Media Agency
  • Actively following up campaign performances and optimizing them regularly to increase marketing effectiveness
  • Creating reports of all campaigns, analyzing the results and presenting them with action points.
  • Tracking the KPIs ensuring that they are reached to improve business results.
  • Informing product groups, and c-levels about ongoing campaigns and specific tailored ads and their performances
  • Conducting Weekly- Monthly Campaign reviews with agency, media & marcom team and internal stakeholders to evaluate the results and find key points to improve results
  • Managing relations with third parties, communicating with vendors and new potential partners to find out best performing media platforms for ING Turkey
  • Creating synergy between owned & paid media strategies to maximize effectiveness to deliver excellent media products and thinking
  • Driving innovations, A/B testing executions and best practice implementations with related business units to create a data-driven decision-making culture
  • Identifying new trends in digital marketing, evaluating new technologies, communication tactics and ensuring the brand is ahead of industry developments
  • Evaluating and analyzing customer research, market conditions and competitor data to shape plans and processes.

If you want to do your thing and explore life while working don't miss this opportunity

Candidates are expected not to share any sensitive personal data.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Business Development
  • Banking
#J-18808-Ljbffr

  • Digital Media Strategist

    3 days ago

    Fatih, Istanbul, Turkey ING Türkiye Full time

    Company OverviewING Türkiye is a leading financial institution that prioritizes innovation and customer satisfaction. Our company culture values empowerment, flexibility, and growth.We are committed to helping our customers achieve their goals by providing cutting-edge digital marketing solutions. As a Strategic Media Planning Expert, you will play a key...

  • Media Strategy Director

    7 days ago

    Fatih, Istanbul, Turkey Coca-Cola Full time

    Company Overview:The Coca-Cola Company is a leading beverage manufacturer with a rich history of innovation and commitment to excellence. Our goal is to connect with consumers and build lasting relationships through effective marketing strategies.Job Description:We are seeking a Senior Manager, Media Operations to join our IMX team in Turkey. The ideal...

  • Digital Media Operations Lead

    7 days ago

    Fatih, Istanbul, Turkey Coca-Cola Full time

    About the Job:We are seeking a Senior Manager, Media Operations to join our IMX team in Turkey. The ideal candidate will have significant marketing, media, and leadership experience in the region (07-10 years) and direct experience with media strategy, planning, and negotiation, as well as social media channels.Key Responsibilities:Develop and implement...

  • Workforce Planning Expert

    5 days ago

    Fatih, Istanbul, Turkey Mapa Group Full time

    The Mapa Group is looking for a Workforce Planning Expert to join our team in Dubai. In this role, you will develop and execute strategic workforce plans to ensure the availability of skilled talent aligned with project needs.Key Responsibilities:Develop and execute workforce plans to meet project requirements.Collaborate with cross-functional teams to...

  • Senior Manager, Media Operations Turkey

    7 days ago

    Fatih, Istanbul, Turkey Coca-Cola Full time

    Position Overview:He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the consumer, media dynamics, and competitive landscape and defining strategies and tactics to better connect with each brand's audience. Cascading overall marketing transformation to Turkey with data and audience centric mindset.Function Related...

  • Strategic Planning Manager

    2 days ago

    Fatih, Istanbul, Turkey Memorial Healthcare Group Full time

    About the RoleThe Strategic Planning Manager will play a crucial part in developing and executing strategic initiatives across our organization. We require an individual with a solid understanding of business operations and a proven ability to drive growth and improvement.The role involves conducting thorough market research, analyzing industry trends, and...

  • Senior Manager, Media Operations Turkey

    3 days ago

    Fatih, Istanbul, Turkey Coca-Cola HBC Full time

    Position Overview:He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the consumer, media dynamics, and competitive landscape and defining strategies and tactics to better connect with each brand's audience. Cascading overall marketing transformation to Turkey with a data and audience-centric mindset.Function Related...

  • Senior Social Media Specialist

    5 days ago

    Fatih, Istanbul, Turkey Aras Kargo Full time

    Direct message the job poster from Aras KargoRecruitment and Talent Management Assistant ManagerFounded in 1979, today Aras Kargo serves its customers through a network of 14 regional directorates, 27 hubs, nearly 1.000 branches, a fleet of over 5.000 vehicles and 16.000 employees completing 1 million deliveries per day on average, making it the leading...

  • Strategic Procurement Expert

    24 hours ago

    Fatih, Istanbul, Turkey Amazon Full time

    Amazon is seeking a highly qualified Strategic Procurement Expert to join our team. As a key member of the Global Procurement Organization, you will be responsible for leading strategic procurement projects, managing supplier relationships, and driving business value through cost savings and process improvements.Key Responsibilities:Lead strategic...

  • Manager of Strategic Planning and Development

    5 days ago

    Fatih, Istanbul, Turkey Reed Recruitment Türkiye Full time

    Founded in 1960 in the UK, Reed Recruitment Türkiye is a renowned brand that has expanded globally. With over 350 offices and more than 3,000 employees, we deliver bespoke recruitment solutions across various sectors.We are looking for a highly skilled Manager of Strategic Planning and Development to join our team in Turkey. Key responsibilities...

  • Social Media and Digital Marketing Specialist

    4 hours ago

    Fatih, Istanbul, Turkey Magnet20 Full time

    Social Media and Digital Marketing SpecialistWe are looking for a highly motivated Social Media and Digital Marketing Specialist to join our team. The ideal candidate will have at least 3 years of experience in digital marketing, with a strong emphasis on social media management, digital advertising, and performance-driven marketing...

  • IP Planning and Design Senior Expert

    11 hours ago

    Fatih, Istanbul, Turkey Vodafone Group Full time

    The Vodafone Group is seeking an IP Planning and Design Senior Expert to join their team. As a key member of the Network Engineering Authority, this role will provide expert knowledge, planning, designing, and optimising the network to drive effectiveness and efficiency through harmonisation and standardisation.Key Responsibilities:Assists, advises, and...

  • Visual Media Specialist

    7 days ago

    Fatih, Istanbul, Turkey Ataarelief Full time

    Job SummaryThis position requires a highly skilled professional to create engaging visual content that promotes the association's activities and enhances its online presence. The successful candidate will be responsible for planning and coordinating content creation, participating in regular meetings, and leveraging social media platforms to achieve maximum...

  • Strategic Planning and Business Development Manager

    5 days ago

    Fatih, Istanbul, Turkey Reed Recruitment Türkiye Full time

    Strategic Planning and Business Development ManagerFounded in 1960 in the UK, REED has grown continuously and become a leading brand both in the UK and the international arena. Today REED has 350 offices with more than 3,000 employees and is providing services across 20 specialist sectors. We work closely with experienced and qualified professionals across a...

  • Regional Nutrition Expert

    6 days ago

    Fatih, Istanbul, Turkey ENGINEERINGUK Full time

    About the Role:ENGINEERINGUK is looking for a highly skilled Regional Nutrition Expert to join our team in METSA region. This role will provide sound, evidence-based input into strategic growth plans, innovation, and renovation projects.The ideal candidate will have a strong understanding of health and nutrition landscape and experience in nutrition/health...

  • Media and Marketing Professional

    2 hours ago

    Fatih, Istanbul, Turkey Matar Ltd. Full time

    We are seeking a highly skilled Media Specialist to join our team at Matar Ltd.This is a full-time on-site role based in Istanbul, Türkiye, and the successful candidate will be responsible for media planning, communication, marketing, new media, and research activities.Key qualifications include media planning and marketing skills, proficiency at Photoshop,...

  • Media and Communications Coordinator

    7 days ago

    Fatih, Istanbul, Turkey Ataarelief Full time

    Job PurposeThis role is responsible for producing and developing visual content for Ataa Relief Society, including planning and coordinating with the media team. The successful candidate will leverage social media platforms to enhance the association's online presence and participate in regular meetings to ensure effective coordination and updates.Main...

  • Demand Planning Expert

    2 hours ago

    Fatih, Istanbul, Turkey Johnson & Johnson Full time

    Demand Planning RoleWe are seeking a Demand Planning Expert to join our team at Ethicon. This role will be responsible for developing and executing demand and supply planning strategies to meet customer requirements while minimizing costs.The ideal candidate will have excellent analytical skills, strong communication abilities, and experience working in...

  • Merchandise Planning Expert

    6 days ago

    Fatih, Istanbul, Turkey Eren Perakende Full time

    Eren Perakende, the parent company of Eren Retail, operates in 25 countries with multiple brands. The company's extensive network includes nearly 600 stores and over 1000 sales points, making it a significant player in the industry.We are seeking a Merchandise Planning Expert to join our team.Key Responsibilities:Develop and execute merchandise plans to meet...

  • IP Planning&Design Senior Expert

    16 hours ago

    Fatih, Istanbul, Turkey Vodafone Group Full time

    The Network Engineer Authority provides expert knowledge, planning, designing and optimising the network and driving effectiveness and efficiency through harmonisation and standardisation. The Network Engineer Authority focusses on delivery of Network Engineering activities in response to business needs and in alignment with the Vodafone Strategy. Typically...