Digital Marketing Manager

3 days ago


Fatih, Istanbul, Turkey Rixos Hotels Full time

RIXOS Hotels Grubu, turizm sektöründe 25 yıllık deneyimi ile dinamik, esnek ve proaktif stratejilere dayanan yönetim modelinin direkt sonucu olan şuan 3 farklı kıtada, 8 farklı ülkede, 43 farklı özellikteki otelleri ile bir Türk markası olarak yeni yatırımlarla dünya çapında büyümeye devam ediyor.

Türkiye'de yaklaşık 8000 değerli insan kaynağı ile Antalya, Muğla ve İstanbul bölgelerinde farklı konseptlerde, misafirlerine hizmet veriyor.

Bu güçlü markaya ait Tersane İstanbul Projesi içindeki lüks bir otelde değerlendirilmek üzere Digital Marketing Manager görevi için değerli ekip arkadaşı arıyoruz.

Sorumluluklar:
  • Dijital pazarlama stratejilerini planlamak, yürütmek ve sonuçlarını raporlamak,
  • İlgili dönemin iletişim hedeflerine göre hedef kitlede erişimi artıracak kampanya ve iletişimlerin planlanması, yürütülmesi ve sonuçlarının raporlanmasından sorumlu olmak,
  • Dijital reklam ve iletişimin doğru kanallarda, doğru kitleye ve doğru içerikle yapılması ve hedef pazarlarda bilinirliğin artırılmasını gerçekleştirmek,
  • Web sitesi ve mobil uygulama üzerinden kullanıcı deneyiminin geliştirilmesini sağlamak,
  • Web sitesinin geliştirilmesi ve gerekli güncellemelerin gerçekleştirilmesinden sorumlu olmak,
  • Mobil uygulamanın yaratılması ve partnerlerle uygulama entegrasyon süreçlerini yönetmek,
  • E-ticaret operasyonlarının uçtan uca yönetiminden sorumlu olmak,
  • Teknik entegrasyonlar ve geliştirme süreçlerinin yönetilmesinden sorumlu olmak,
  • Rakip ve trend analizleri yaparak iş geliştirme fırsatlarının belirlenmesini gerçekleştirmek,
  • Stratejinin oluşturulmasında raporlama ve performans ölçümleme çalışmalarının etkin olarak kullanılmasını gerçekleştirmek.
Minimum Gereksinimler:
  • Dijital pazarlama, reklam ve performans alanında 5 yıl deneyim,
  • Tercihen lüks tüketim, seyahat ya da life-style alanlarında tecrübeli,
  • Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager gibi araçlara hakim,
  • SEO, SEM ve performans pazarlaması konusunda 5 yıl deneyim,
  • Dönüşüm oranı optimizasyonu (CRO) ve A/B testleri konusunda tecrübeli,
  • Veri analizi yapabilen, ROI ve KPI bazlı çalışan, analitik bakış açısıyla yaklaşan,
  • İçerik pazarlama ve sosyal medya yönetimi alanlarında deneyimli,
  • Sosyal medya platformlarının dinamiklerine, algoritma ve ölçümlenmelerine hakim,
  • Raporlama süreçlerini yürütebilen ve diğer departmanlarla koordinasyon içinde çalışabilen,
  • Takım çalışmasına yatkın, iletişim ve yaratıcı düşünebilme becerilerine sahip,
  • MS Office programlarını etkin şekilde kullanabilen,
  • İyi seviyede İngilizce bilen,
  • Görsel tasarım ve gerektiğinde banner hazırlığı yapabilen, video düzenleme programlarına hakim,
  • E-ticaret, altyapıları, entegrasyon süreçleri ve teknik geliştirmeler üzerine deneyimli,
  • Turizm sektöründe ya da SynXis, Tars gibi platformlar konusunda tecrübeli,
  • İş geliştirme konusunda deneyimli.
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