Content Specialist

7 days ago


Fatih, Istanbul, Turkey Randstad Türkiye Full time

We're looking for a Content Specialist that will work within the Marketing Department.

Responsibilities:

  1. Analyzing, updating and creating digital content for the brands, including product descriptions, presentations, video scripts, partner content, links, and pictures as needed.
  2. Assist in managing company website and ecommerce sites through content management, content copywriting, and merchandising product data.
  3. Creating, editing and refreshing content for printed materials such as leaflets and brochures.
  4. Manage all online and offline content materials ensuring quality and consistency with appropriate writing styles, brand voice, and corporate tone.
  5. Optimize content for SEO and readability.
  6. Draft weekly and monthly external marketing communications aimed at informing and engaging customers including emails, blog posts, infographic copy, direct mail, and more.
  7. Develop content on digital to increase the brand's digital presence and e-PR worth of value.
  8. Contribute to the editorial calendar management by presenting fresh content ideas that are relevant to the brands.
  9. Collaborate cross-functionally with other teams to understand the industry, audience, and drive more online engagement.

Qualifications:

  1. Bachelor's Degree in Marketing, Communication, Sociology, English Literature, or a comparable field of study.
  2. Excellent written and verbal communication in English and Turkish. Additional European languages are a big plus.
  3. At least 2+ years of experience in content production and development.
  4. Experience in content strategy and proficiency in writing, editing, and proofreading.
  5. Proficient in content publishing across multiple content channels, including website, email, and blog.
  6. Good knowledge of MS Office programs, especially Word and PowerPoint.
  7. Strong communication, multi-tasking, organizational, and interpersonal skills.
  8. Researcher, quick learner, result-oriented, and paying attention to detail.
  9. Self-directed and proactive orientation with the ability to take initiative.
  10. History of teamwork and willingness to roll up one's sleeves to get the job done.
  11. Positive, professional, and outgoing personality with the ability to work both in a team environment and individually.
  12. Understanding of SEO principles and tools is a plus.
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