Content Specialist
7 days ago
We're looking for a Content Specialist that will work within the Marketing Department.
Responsibilities:
- Analyzing, updating and creating digital content for the brands, including product descriptions, presentations, video scripts, partner content, links, and pictures as needed.
- Assist in managing company website and ecommerce sites through content management, content copywriting, and merchandising product data.
- Creating, editing and refreshing content for printed materials such as leaflets and brochures.
- Manage all online and offline content materials ensuring quality and consistency with appropriate writing styles, brand voice, and corporate tone.
- Optimize content for SEO and readability.
- Draft weekly and monthly external marketing communications aimed at informing and engaging customers including emails, blog posts, infographic copy, direct mail, and more.
- Develop content on digital to increase the brand's digital presence and e-PR worth of value.
- Contribute to the editorial calendar management by presenting fresh content ideas that are relevant to the brands.
- Collaborate cross-functionally with other teams to understand the industry, audience, and drive more online engagement.
Qualifications:
- Bachelor's Degree in Marketing, Communication, Sociology, English Literature, or a comparable field of study.
- Excellent written and verbal communication in English and Turkish. Additional European languages are a big plus.
- At least 2+ years of experience in content production and development.
- Experience in content strategy and proficiency in writing, editing, and proofreading.
- Proficient in content publishing across multiple content channels, including website, email, and blog.
- Good knowledge of MS Office programs, especially Word and PowerPoint.
- Strong communication, multi-tasking, organizational, and interpersonal skills.
- Researcher, quick learner, result-oriented, and paying attention to detail.
- Self-directed and proactive orientation with the ability to take initiative.
- History of teamwork and willingness to roll up one's sleeves to get the job done.
- Positive, professional, and outgoing personality with the ability to work both in a team environment and individually.
- Understanding of SEO principles and tools is a plus.
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