LifeCycle Management Team Lead

4 days ago


Fatih, Istanbul, Turkey Wingie Enuygun Group Full time

Wingie Enuygun Group is Turkey's leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.

We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.

We are looking for a LifeCycle Management Team Lead for Wingie Enuygun Group's growing Growth department. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey.

What Makes You Special?
  • You hold a Bachelor's or Master's degree in Management, Economics, Marketing, Industrial Engineering, Mathematics, or a related field.
  • You have 8+ years of experience in CRM, Marketing, or Growth, preferably within an online marketplace or e-commerce environment.
  • You have 2+ years of leadership experience, having successfully led teams in previous roles.
  • You are proficient in CRM tools (e.g., Insider, Braze, or similar) and managing communication channels such as email, SMS, push notifications, and in-app messages.
  • You have a data-driven mindset, with expertise in customer segmentation, lifecycle management, and campaign performance analysis.
  • You are proactive, detail-oriented, and possess strong analytical, communication, and leadership skills.
  • You have experience in stakeholder management, ensuring alignment across teams and business objectives.
What Will You Do?
  • Lead and manage the Lifecycle Marketing team, fostering a high-performing and growth-oriented environment.
  • Support the professional development of team members, enhancing their leadership and operational skills.
  • Develop and execute comprehensive CRM strategies to improve customer engagement, retention, and reactivation.
  • Design and implement customer journeys, ensuring a seamless and personalized experience across all touchpoints.
  • Own and manage the CRM campaign calendar, ensuring alignment with business goals and key performance indicators.
  • Continuously analyze customer interactions and optimize workflows through A/B and multivariate testing.
  • Collaborate closely with Product, Growth, and Data teams to develop data-driven lifecycle marketing initiatives.
  • Monitor key CRM metrics, generate insights, and provide strategic recommendations to enhance overall performance.

If you are a strategic thinker with a passion for customer engagement and team leadership, we'd love to hear from you

What do we offer?
  • The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide.
  • The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction.
  • Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly.
  • Appointments with our nutritionist for you to take a step towards a healthier lifestyle.
  • Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows.
  • A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day.
  • An office environment without a dress code.
  • Meal card for lunch and daily access to healthy snacks (Multinet).
  • Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club).
  • Complementary health insurance (Anadolu Sigorta).
  • Life insurance (Axa).
  • Commuter benefits covering the number of days you come to the office.
  • Two big parties to celebrate your successes with your team.
  • Discounts on flight tickets and hotel reservations from Wingie Enuygun Group.
  • Carrefour Gift Card to contribute to grocery shopping once a year.
  • Marriage and birth gifts.
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