CRM Team Lead

3 days ago


Fatih, Istanbul, Turkey DeFacto Full time

DeFacto is a global fashion brand with a presence in 90+ countries, serving millions of customers worldwide through 500+ stores and online operations.

We're seeking a skilled CRM Manager to develop and execute strategies that increase customer loyalty, engagement, and lifetime value.

Key Responsibilities:
  • Manage the customer lifecycle, from acquisition to retention, across omnichannel platforms.
  • Develop and implement tiered rewards, point systems, exclusive benefits, and personalized offers to enhance customer experience.
  • Lead segmentation efforts to understand customers and provide insights for leadership.
  • Analyze performance of CRM communications and campaigns, presenting recommendations to leadership.
Requirements:
  • Bachelor's degree from related departments; Master's degree especially MBA is a plus.
  • Minimum 7 years of experience in related fields.
  • Strong communication and team-leadership skills.
  • Multitasking and result-oriented with problem-solving, analytical thinking, and research skills.
What We Offer:
  • Opportunities to work on international projects and collaborate with diverse cultures.
  • Career & Personal Growth: Continuous skill development and training programs.
  • Award-winning employee recognition program and wellness services at special rates.

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