CRM Executive

15 hours ago

Fatih, Istanbul, Turkey Papara Full time

Join to apply for the CRM Executive role at Papara

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.

We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.

Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself.

If you share that passion and believe in our mission, come and join us

What You'll Do?
  • Develop innovative organic marketing approaches and execute creative ways of getting more potential customers into our outreach flow.
  • Establish revenue-generating CRM campaigns with both our customers and non-customers alike, focusing on customer acquisition, LTV, and AOV.
  • Bring new revenue-generating ideas to the team and work to execute them.
  • Focus on the numbers and always drive to meet and beat targets.
  • Develop organic growth plans using new and existing customers as a way to improve the business.
  • Proficient in crafting dynamic lifecycle strategies tailored to subscription services, utilizing diverse communication channels such as email, push notifications, and subscription plans.
  • Improve conversions from acquisition to activation, activation to purchase, and purchase to retention, using both quantitative and qualitative insights.
  • Set up efficient systems and processes to manage growth campaigns and experiments in a fast-paced environment.
  • Collect, analyze, and interpret customer data.
  • Conduct customer segmentation and target audience analyses.
  • Prepare reports on customer behaviors and trends, and develop data-driven strategies.
  • Create and manage projects and campaigns to increase customer satisfaction and loyalty.
  • Collect, analyze, and act on customer feedback to initiate improvement processes.
  • Develop and manage loyalty programs.
  • Efficiently use and manage CRM software and tools.
  • Manage CRM projects and work collaboratively with related teams (IT, Development, BI, Product).
  • Define, monitor, and analyze customer satisfaction, loyalty, and other CRM KPIs.
  • Continuously improve CRM performance by setting goals and developing strategies to achieve them.
  • Evaluate the effectiveness of campaigns and projects and report the results using tools such as Tableau, Amplitude, etc.
Who You Are?
  • Bachelor's degree in Business, Marketing, Communication, or a related field (preferably a master's degree).
  • At least 6-7 years of professional experience in CRM management.
  • Proficiency in data analysis and reporting tools (Excel, Tableau, Amplitude, Mixpanel, SQL, etc.).
  • Experience in establishing and using on-premise CRM tools.
  • Customer-centric thinking and problem-solving skills.
  • Ability to plan and implement strategic initiatives.
  • Strong analytical skills in data-driven decision-making and customer segmentation.
  • Proven success in achieving customer satisfaction and loyalty goals.
  • Ability to adapt to a flexible and fast-paced work environment.
  • Capability to respond quickly to changing customer needs.
  • Proactive and results-oriented work approach.
  • Attention to detail and ability to manage multiple projects simultaneously.
  • Commitment to prioritizing customer satisfaction at all times.
How We Run?
  • Excellent communication skills, sense of urgency, accountability, and ownership.
  • Strong problem-solving and analytical skills.
  • Strong collaboration skills, responsive to project needs and demands in a fast-changing environment.
  • Passion for learning and continuous improvement.
  • Ability to work in a team environment as a reliable, responsible, and self-motivated team player.
  • The first seat in every meeting and interaction always belongs to the user.
  • Take ownership of every issue we are a stakeholder in and look at events beyond our responsibilities.
  • As we bring our ideas to life, we pay attention to the details, research, discuss, and finally act quickly.
  • We don't get stuck with traditional methods and popular opinions; we invent Papara-style ways of doing business.
What We Offer?
  • Market-competitive salary and pay-for-performance bonuses.
  • Salary-based private pension plan with 3% company contribution.
  • Transportation and meal allowance.
  • We care about your professional development; you can use your learning budget on any platform.
  • We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
  • Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
  • Technical equipment package that covers what you need. Internet allowance.
  • Free platform memberships: Spotify, YouTube Premium, Netflix.
  • Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club, etc.
  • No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
  • We are against any form of discrimination. We believe that every individual has a unique personality.
  • Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.

We strive to make the hiring process the fastest and most convenient.

Come and join Papara

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

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