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Technical Promotions Expert

3 weeks ago

Fatih, Istanbul, Turkey ABB Schweiz AG Full time
Company Overview

At ABB Schweiz AG, we're dedicated to addressing global challenges. Our core values - care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - drive our aim to empower everyone to create sustainable solutions.

Your Role

You'll be responsible for implementing proactive promotional activities and trainings for the assigned target audience to create market demand and build long-term customer relationships. This involves presenting ABB products and tools to consultants, developing new markets, and creating contact plans to explain technical features and benefits to end-users.

Main Responsibilities
  1. Presents ABB products and tools to consultants and develops new markets for ABB products.
  2. Creates and implements the contact plan regarding the target group to present and explain the technical features and benefits of ABB products to the end user.
  3. Implements proactive promotional activities for the customer target group, including technical presentations, demonstrations, seminars, and educational material.
  4. Manages and drives education of the target audience by conducting and organizing appropriate training interventions.
  5. Ensures efficient marketing activities and strong value propositions to customers by using effective promotional techniques.
  6. Communicates details in accordance with ABB offering and strategy.
  7. Achieves key takeaway quality and quantitative targets with the specified target group according to the sales strategy.
  8. Gathers information from the target group to estimate future trends and market movements and to provide input to ABB.
  9. Establishes and maintains effective long-term relationships with target group customers to understand their current and future needs.