Digital Marketing Strategist

2 weeks ago


Fatih, Istanbul, Turkey Codeway Full time
Job Description:
Codeway is a pioneering tech company dedicated to turning innovative ideas into sector-leading mobile products. We're on a mission to create engaging user experiences that reach millions across the globe.

We're seeking an exceptional Performance Marketing Specialist to join our team. As a key member, you'll play a vital role in shaping our performance marketing strategy, driving user acquisition, and collaborating with cross-functional teams to achieve our goals.

In this role, you'll be responsible for end-to-end user acquisition strategies, managing creative pipelines, and optimizing campaigns across multiple networks. You'll work closely with our product team to understand user motivations and develop effective monetization strategies. Your passion for mobile marketing, data, and creative production will drive your success in this position.

Key Responsibilities:
  • Claim ownership of an app's marketing and execute user acquisition strategies.
  • Develop and test creatives, proposing hypotheses and providing feedback.
  • Manage and optimize user acquisition campaigns across Meta, TikTok, Google, and other networks.
  • Build meaningful relationships with external partners and agencies, managing collaborations with ad networks.
  • Build and monitor BI dashboards for insights, ensuring campaigns meet target KPIs while scaling.
  • Collaborate with the product team to shape effective monetization strategies.

What You'll Bring:
We're looking for someone with 0-2 years of experience, eager to take their first steps in performance marketing. You should be passionate about mobile marketing, data, and creative production, with excellent communication skills and an ability to wear multiple hats. If you're a self-starter who's not afraid of failure and can generate creative ad ideas, we want to hear from you.

The Recruiting Process:
  1. Application: Send us your CV or LinkedIn profile.
  2. Case Study: We might send you a task to solve.
  3. Talent & Culture Interview: Let's discuss your experience and expectations.
  4. Technical Interview: Meet with your future team lead to go over the case and your technical capabilities.
  5. Reference Check: We'll contact your references to gain insights into your past experiences and work ethic.


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