Marketing Data Insights Specialist
1 week ago
As a Marketing Data Insights Specialist, you will play a vital role in shaping the marketing strategy of our digital banking platform. With a focus on data-driven decision-making, you will analyze market trends, customer behavior, and campaign performance to optimize marketing efforts.
- Develop and maintain databases to store and retrieve data related to marketing campaigns.
- Track and analyze key performance indicators (KPIs) to measure campaign success.
- Create data visualizations and reports to communicate insights to stakeholders.
With a strong background in data analysis and marketing, you will bring fresh perspectives to our team and contribute to driving business growth through data-informed decisions.
RequirementsTo succeed in this role, you will need:
- A bachelor's degree in a relevant field such as Engineering, Computer Science, or Economics.
- A minimum of 2 years of experience in data analysis or marketing analytics.
- Proficiency in SQL, SAS, and other data analysis tools.
- Familiarity with digital marketing platforms like Adjust, Google Analytics, and Countly.
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