Marketing Director

2 days ago


Fatih, Istanbul, Turkey Memorial Healthcare Group Full time

Mission-driven and patient-centric, Memorial Healthcare Group is a leading provider of medical services in Turkey and Romania.

We are committed to delivering high-quality care and exceptional patient experiences. As a data-driven marketing leader, you will play a pivotal role in shaping our marketing strategy and driving business growth through innovative campaigns.

With over 8000 employees and a strong presence in multiple locations, we offer a unique opportunity to make a meaningful impact in the healthcare industry.

The ideal candidate will have a proven track record of success in developing and executing high-impact marketing strategies, with a focus on patient acquisition and retention.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to increase patient volume, revenue, and brand visibility
  • Analyze market trends, patient behavior, and competitive landscape to inform data-driven marketing tactics
  • Partner with clinical departments to create and promote new service offerings tailored to patient needs
  • Collaborate with CRM, Digital Channels, and Brand teams to drive personalized patient engagement
  • Leverage patient data and analytics to identify growth opportunities and cross-selling/upselling areas
  • Identify and execute strategic brand collaborations
  • Continuously track campaign performance to drive improvement and maximize ROI
  • Ensure compliance with healthcare regulations in all marketing activities


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