Marketing Insights Specialist

2 days ago


Fatih, Istanbul, Turkey Zynga Full time
About Zynga
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. As a wholly-owned subsidiary of Take-Two Interactive Software, Inc., we have achieved massive global reach in over 175 countries and regions, offering a diverse portfolio of popular game franchises. Our combined portfolio has been downloaded more than 6 billion times on mobile, including Star Wars: Hunters, CSR Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels, Merge Dragons, Merge Magic, Monster Legends, Toon Blast, Top Eleven, Toy Blast, Two Dots, Words With Friends, and Zynga Poker.

Key Responsibilities
The successful candidate will be responsible for analyzing user behavior data to identify growth opportunities across various marketing channels. This includes paid media, social media, influencer campaigns, and app stores, with the goal of driving user acquisition and engagement. Additionally, they will help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition.

What We're Looking For
• 2+ years of experience in marketing analytics, preferably within the gaming industry
• Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners)
• Advanced SQL skills and experience with different programming languages
• Experience with data visualization tools (e.g., Tableau, Looker)
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and presentation skills

Benefits
We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

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