Digital Growth Analyst

3 days ago


Fatih, Istanbul, Turkey Pearson Full time

Campaign Sales Enablement Marketing Executive for Higher Education in MEA

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You will have the opportunity to work with a leading education provider that works with higher education institutions across the Middle East and Africa to solve their teaching and learning challenges.

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We are looking for a skilled marketing professional to join our team as a Growth & Campaigns Marketing Analyst in this exciting role.

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Main Responsibilities:

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  • Develop, plan, and deliver end-to-end marketing campaigns focused on awareness and lead generation across MEA, in collaboration with colleagues from various departments.">
  • Formulate campaign content, including copy creation, image assets, and template design, while adhering to brand guidelines and design principles.">
  • Confidently build campaign landing pages and web updates using AEM, as well as utilize the Salesforce suite of products for email builds, data segmentation, and campaign management.">
  • Analyze campaign performance using Google Analytics, channel reports, and Salesforce, while considering customer journey mapping and follow-on email journey sequencing.">
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Key Qualifications:

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  • Experience in developing and delivering multi-channel marketing campaigns and lead generation.">
  • Strong copywriting and proofing skills, as well as a good eye for creative and design.">
  • Knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third-party advertising, and blogging.">
  • Exceptional levels of organization and attention to detail, with confidence in communicating with various teams, stakeholders, and colleagues at all levels.">
  • A positive and proactive attitude with results-driven mindset, with the energy and resilience to make things happen, along with a willingness to continue developing marketing knowledge and skills.">
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About Us:

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We are Pearson, a world-leading learning company that helps people realize their potential through the power of learning. Our purpose is to help everyone achieve their ambitions, whether they're children learning to read and write, students looking for academic achievement or lifelong learners improving their skills in the workplace.

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We believe that learning opens up opportunities, creates new possibilities and helps people and societies to thrive. That's why we're committed to helping everyone succeed through access to better resources, services and technologies. We are an equal opportunities employer and welcome applications from candidates who share our commitment to diversity and inclusion.



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