Head of Digital Growth Strategy

4 days ago


Fatih, Istanbul, Turkey Property Finder Full time

At Property Finder, we're on a mission to revolutionize the way people find their dream homes. As our Director of Growth Engineering, you'll play a pivotal role in driving user acquisition efforts through AI-driven search optimization, social engagement, and performance marketing technologies.

Key Responsibilities:
  • SEO & Search Optimization
    • Lead the SEO Engineering team, ensuring AI-driven search optimization and automated ranking improvements.
    • Drive technical SEO strategies for crawling, indexing, and ranking optimizations, leveraging structured data, dynamic rendering, and AI-powered search personalization.
    • Develop programmatic SEO initiatives to scale landing pages and drive organic search traffic growth.
    • Implement A/B testing frameworks for SEO improvements, working closely with data science teams to track impact.
    • Stay ahead of search engine evolution, ensuring Property Finder adapts to AI-powered search landscapes (e.g., ChatGPT, Google SGE, and voice search).
  • Marketing Technology and Performance Marketing
    • Own marketing technology (MarTech) infrastructure, ensuring a seamless data flow between product, marketing, and analytics teams.
    • Build and scale automated marketing platforms, including customer segmentation, attribution modeling, and dynamic content personalization.
    • Develop real-time analytics and reporting systems to optimize user engagement, retention, and conversion rates.
    • Optimize CRM and retargeting strategies, integrating first-party data with Google Ads, Meta, and other acquisition platforms.
    • Lead engineering initiatives for performance marketing, attribution tracking, and audience segmentation.
    • Optimize paid search, display, and social advertising performance through data-driven automation and AI-powered bidding strategies.
    • Build real-time event-based data pipelines for tracking marketing effectiveness and campaign ROI.
    • Ensure seamless user journey tracking across web, app, and social channels to maximize engagement and conversion rates.
  • Social Engineering & AI-Powered Content Targeting
    • Lead the Social Engineering team, focusing on leveraging AI to optimize social media engagement as a property search problem.
    • Develop predictive models for dynamic content distribution across Meta, TikTok, YouTube, and emerging platforms.
    • Optimize content recommendation engines, ensuring personalized, high-impact property listings and video content targeting.
    • Build social listening tools and sentiment analysis systems to understand user behavior and refine targeting strategies.
    • Build and lead a high-performing growth engineering team, fostering a culture of innovation, experimentation, and data-driven decision-making.
    • Partner closely with Product, Data Science, Marketing, and Engineering to align growth initiatives with business objectives.
    • Work directly with CMO, SEO leads, and performance marketing teams to enhance Property Finder's omnichannel growth strategy.
    • Drive AI and machine learning adoption for growth automation, predictive analytics, and personalized user journeys.

About Us

Property Finder is the leading digital real estate platform in the Middle East and North Africa region. We've expanded our operations to Qatar, Bahrain, Saudi Arabia, Egypt, and Turkey over the years, making us one of the largest technology start-ups in the region and a recent Unicorn.



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