Brand Strategy Manager

16 hours ago


Fatih, Istanbul, Turkey Mattel, Inc. Full time

We are seeking a skilled Brand Strategy Manager to join our team in Istanbul. As the successful candidate, you will play a key role in driving local strategies to ensure sustainable profitable growth of Barbie brand.

The ideal candidate will have a strong understanding of brand marketing and commercial acumen. You will be responsible for defining the brand strategy for the market, incorporating the global brand identity of Barbie. This includes working closely with the Regional Marketing Team and other stakeholders to streamline your approach.

You will also be responsible for defining a line architecture and selecting the best products to fit in, ensuring alignment with wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.

Apart from this, you will combine relevant figures (sales data, market trends, etc.) and use market NPD insights as a basis for your marketing strategy. You will partner with our Digital team to combine your market knowledge with their online expertise, resulting in optimal presence of your brands on the web.

In addition, you will manage relationships with external agencies for the localization of materials needed to run marketing campaigns. Your responsibility will also include continuously measuring your brand's success by tracking KPIs (e.g., sales trend) and adjusting your strategy accordingly.



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