Digital Commerce Strategist
5 days ago
This role is responsible for driving customer acquisition, increasing lifetime value, and growth through digital marketing personalization and seamless customer experiences online.
Key Objectives- Drive relationships with all partners to ensure synergies between the brand's own digital activities and those of our retail partners.
- Activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs and develop our understanding of the customer through data.
- Work closely with marketing to define & implement the multi-brand customer activation plan and co-lead with the zones the B2B CRM strategy for B2B ecommerce.
- Animate the LPS (L'Oréal Partner Shop) community through best practice sharing and evangelization across countries & brand excellence in execution.
- 4 years' university degree.
- Min 7 years of experience in category development or retail with marketing knowledge (preferably in B2B e-commerce).
- A strong customer-centric mindset with great organizational skills & complexity management.
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