Brand Strategist

2 days ago


Fatih, Istanbul, Turkey Assa Abloy Group Full time

About This Role

  • Develop and execute the day-to-day strategy for Yale Retail.

Main Objectives:

  • Maximise the Yale Brand across all channels and media.

Key Responsibilities:

  1. Website Management: Drive the Yale brand reach online, ensuring all customer-facing content is up to date and relevant.
  2. Social Media Platforms: Manage Yale website, content, and social media platforms.
  3. Data Analysis: Monitor and analyse data to make relevant changes and report performance.
  4. Event Management: Manage all Yale Exhibitions and support marketing campaigns.

Working closely with external agencies, you will deliver strong marketing campaigns in a timely manner. You will assist the Business Unit Manager in preparing important marketing strategies and provide monthly reports based on key KPIs.



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