Global Brand Strategist

3 days ago


Fatih, Istanbul, Turkey Mattel Full time
Our Company Culture

We are a collaborative and innovative organization that values diversity and inclusion. Our culture is built on three core pillars: Partnership, Innovation, and Execution.

Key Responsibilities:
  • Define brand strategy for the market, incorporating global brand identity and collaborating with stakeholders.
  • Select products to fit in, aligning with European directions and merging local nuances and needs.
  • Partner with the Digital team to develop and execute effective media plans across different media channels.
Requirements:
  • Commercial understanding and digital media planning expertise.
  • Ability to analyze data and adjust strategies accordingly.
  • Experience working with external agencies and partners.


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