Global Brand Manager

19 hours ago


Fatih, Istanbul, Turkey Mattel Full time
About the Job

This role is responsible for driving local strategies for the Barbie brand in Turkey. You will define the brand strategy for the market while incorporating the global brand identity of Barbie.

You will partner with the Regional Marketing Team and other stakeholders to ensure a cohesive approach. Key responsibilities include developing a line architecture, selecting the best products to fit in, and combining sales data, market trends, and NPD insights as a basis for your marketing strategy.

Responsibilities

Main duties and responsibilities:

  • Develop and implement a brand strategy that aligns with the global brand identity of Barbie.
  • Collaborate with the Regional Marketing Team and other stakeholders to ensure a cohesive approach.
  • Drive local strategies to ensure sustainable profitable growth of the Barbie brand.
  • Manage relationships with external agencies to localize marketing materials.


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