Sr Brand Manager

23 hours ago

Fatih, Istanbul, Turkey Mattel Full time
Company Description

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity

In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul. This position will drive local strategies to ensure sustainable profitable growth of Barbie brand.

What Your Impact Will Be:

  1. Define the brand strategy for the market, whilst incorporating the global brand identity of Barbie. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach.
  2. You will be responsible for defining a line architecture and of selecting the best products to fit in, making sure to align with the wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.
  3. Combine other relevant figures (sales data, market trends, etc.) and use market NPD insights (when available) as a basis for your marketing strategy.
  4. You will also partner with our Digital team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.
  5. You will manage relationships with our external agencies for the localization of the materials needed to run the marketing campaigns.
  6. You will be expected to continuously measure your brand's success by tracking KPI's (e.g. sales trend) and adjust your strategy as required.
  7. Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting).
  8. Select the line by channel/customer and manage product information, validate translations and localization of creative assets.
  9. Manage local marketing budget.
  10. Responsible for presentations to Retail during Trade Fairs.
Qualifications

What We're Looking For:

  1. Brand Marketing Understanding.
  2. Commercial understanding is a must.
  3. Digital & Media understanding (digital funnel, social media, etc.)
    • Lead agency briefs, collaborate with media agency to prepare and execute effective media plans across different media channels.
    • Act as digital champion, partner with digital team and media agencies to develop and execute effective and efficient media plans.
  4. Great analytical and tactical skills, ability to respond quickly to change.
  5. Collaborative partner to both internal and external customers.
  6. Interest in the toy industry and Mattel brands is a must.
  7. You are motivated, enthusiastic and determined, looking for other points of view and you know how to get things done.
  8. Managing different brands to perfection may not always be easy, so in order to accomplish your most important goals, you will need to be able to set priorities and push back where necessary. A great high-level overview and solid project management skills will be essential in this respect.
  9. Flexible and determined approach to your work is vital.
  10. Positive can-do-will-do attitude.

Education & Experience:

  1. Masters' degree, preferably in Marketing or Business Administration.
  2. Fluency in English including excellent communication and writing is a must.
  3. 8 Years of experience in a Marketing role, preferably within FMCG, licensed consumer goods, apparel- or beauty industry.
Additional Information

What It's Like To Work Here:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  1. We collaborate. Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  2. We innovate. At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  3. We execute. We are a performance-driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Our Approach to Hybrid Work:
We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

#J-18808-Ljbffr

  • Senior Marketing Coordinator for OTC Brands

    5 hours ago

    Fatih, Istanbul, Turkey Ülker Full time

    Sr. Assistant Brand Manager - OTCAbout the Role:This is an exciting opportunity to join the pladis Turkey Marketing Team as a Sr. Assistant Brand Manager - OTC. As a key member of our team, you will be responsible for managing multiple projects simultaneously, ensuring successful brand launches, and driving business growth.Key Responsibilities:Coordinate all...

  • Sr Brand Specialist, MX Lifestyles

    23 hours ago

    Fatih, Istanbul, Turkey Amazon Full time

    Amazon Mexico Lifestyles team is looking for a data-driven, customer-obsessed, hands-on and creative candidate to join our team. As a Senior Brand Specialist, you'll work with selected vendors to help drive growth and help deliver a best-in-class customer experience on amazon.com.mx, while facilitating great business relationships with some of Amazon's...

  • Brand Manager

    47 minutes ago

    Fatih, Istanbul, Turkey ASSA ABLOY Sicherheitstechnik GmbH Full time

    About The RoleThis position requires a highly motivated and creative individual to develop and execute the day-to-day strategy for Yale Retail. The primary objective is to maximise the Yale Brand across all channels and media.The successful candidate will be responsible for managing the Yale website, content, and social media platforms. They will drive the...

  • Senior Oncology Product Manager

    2 days ago

    Fatih, Istanbul, Turkey Memorial Healthcare Group Full time

    Sr. Oncology Product ManagerWe are looking for an experienced Sr. Oncology Product Manager to lead our oncology product management efforts at Memorial Healthcare Group. The successful candidate will be responsible for creating and managing marketing plans, building relationships with key stakeholders, and tracking performance and competitive analysis.This...

  • Brand Management Professional

    20 hours ago

    Fatih, Istanbul, Turkey Barilla Full time

    Career Opportunities: Brand Management ProfessionalAt Barilla, we're passionate about creating a world where every meal is a great one. From our humble beginnings in 1877, we've grown into a global leader in the food industry, driven by our commitment to excellence and progress.We're an international group present in over 100 countries, with a portfolio of...

  • Assistant Brand Manager

    24 hours ago

    Fatih, Istanbul, Turkey Barilla Full time

    Career Opportunities: Assistant Brand Manager (91761)At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.Today, Barilla is an international group...

  • Brand Development Manager

    5 hours ago

    Fatih, Istanbul, Turkey Hugent Hizmet ve Danışmanlık Ltd. Şti Full time

    Job SummaryHugent Hizmet ve Danışmanlık Ltd. Şti is seeking a Brand Development Manager to join our team. The successful candidate will have a strong background in marketing and brand development, with experience in communication and product development within the Retail sector.About the RoleThe Brand Development Manager will be responsible for...

  • Brand Strategy Manager

    7 days ago

    Fatih, Istanbul, Turkey Mattel, Inc. Full time

    We are seeking a skilled Brand Strategy Manager to join our team in Istanbul. As the successful candidate, you will play a key role in driving local strategies to ensure sustainable profitable growth of Barbie brand.The ideal candidate will have a strong understanding of brand marketing and commercial acumen. You will be responsible for defining the brand...

  • Senior Brand Manager

    2 days ago

    Fatih, Istanbul, Turkey TurkNet Full time

    We're on the hunt for a seasoned marketing expert to join our team as a Senior Brand Manager. As a key player in our marketing department, you'll be responsible for developing and executing brand management and communication strategies that drive business growth.About Our Team:TurkNet's marketing team is a tight-knit group of passionate professionals who are...

  • Assistant Brand Manager

    24 hours ago

    Fatih, Istanbul, Turkey Barilla Group Full time

    About BarillaAt Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.Today, Barilla is an international group present in more than 100 countries and...

  • Senior Brand Manager

    5 days ago

    Fatih, Istanbul, Turkey Pınar Süt Full time

    We are seeking a Senior Brand Manager to lead our brand management team at Pınar Süt, a pioneering company in the FMCG industry.Key ResponsibilitiesDevelop and implement annual marketing plans aligned with our brand strategiesLead project teams during marketing plan implementation phasesPrepare and present performance reports on product categories and...

  • Global Brand Manager

    19 hours ago

    Fatih, Istanbul, Turkey Mattel Full time

    About the JobThis role is responsible for driving local strategies for the Barbie brand in Turkey. You will define the brand strategy for the market while incorporating the global brand identity of Barbie.You will partner with the Regional Marketing Team and other stakeholders to ensure a cohesive approach. Key responsibilities include developing a line...

  • Assistant Brand Manager

    7 hours ago

    Fatih, Istanbul, Turkey Etietieti Full time

    Join to apply for the Assistant Brand Manager role at Eti.Would you like to be a part of our global team which brings dreams to reality?Eti is full of opportunities for your competencies to get you in pursuit of your career Join our team, apply for Assistant Brand Manager, and get beyond your own limits.What is the Main Aim of This Position?To develop and...

  • Brand Finance Manager

    7 hours ago

    Fatih, Istanbul, Turkey Allergan Full time

    Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services...

  • Brand Management Specialist

    7 days ago

    Fatih, Istanbul, Turkey Michael Page Türkiye Full time

    About Our ClientMichael Page Türkiye is a leading global company in the retail and technology sectors.Job Summary:We are seeking a talented Brand Management Specialist to join our team.Key Responsibilities:Develop and implement brand strategies that drive business growth.Lead product launches and marketing campaigns.Build and maintain relationships with key...

  • Brand Development Manager

    47 minutes ago

    Fatih, Istanbul, Turkey Etietieti Full time

    Role OverviewThis is an entry-level position that offers the opportunity to join our global team and contribute to the development of ETI brands.The successful candidate will be responsible for managing the execution of marketing and product development strategies, designing brand positioning, and ensuring alignment with company objectives.Responsibilities...

  • Marketing Manager

    1 day ago

    Fatih, Istanbul, Turkey Eren Perakende Full time

    Eren Retail is a leading retailer operating in 25 countries with a portfolio of prestigious brands. We are looking for a talented Marketing Manager - Brand Development to join our Marketing team.The successful candidate will hold a Bachelor's degree in Business Administration, Marketing, Communication, Economy, or related fields. At least 5 years of...

  • Brand Engagement Manager

    1 day ago

    Fatih, Istanbul, Turkey Wide and Wise Full time

    As a Brand Engagement Manager, you'll play a critical role in elevating our brand presence and engagement through innovative digital marketing strategies. At Wide and Wise, we're committed to delivering exceptional customer experiences and driving business growth through targeted marketing initiatives.About the PositionThis is an exciting opportunity to join...

  • Brand Development Manager

    2 days ago

    Fatih, Istanbul, Turkey Eren Perakende Full time

    We are looking for a highly skilled and motivated individual to fill the role of Assistant Marketing Manager at Eren Perakende.This is a fantastic opportunity for someone with a passion for marketing and a keen eye for detail to join our dynamic team and contribute to the success of our retail business.The successful candidate will have a solid understanding...

  • Digital Brand Growth Manager

    5 days ago

    Fatih, Istanbul, Turkey Amazon Full time

    Job OverviewWe are seeking a highly motivated and results-driven individual to join our team as a Digital Brand Growth Manager. The successful candidate will be responsible for developing and implementing strategies to drive brand growth and customer satisfaction.In this role, you will work closely with brands to understand their needs and develop tailored...