Marketing Technology Professional

2 days ago


Fatih, Istanbul, Turkey Turk Full time

TurkNet seeks an experienced Marketing Technology Professional to join our digital marketing team. This role involves working closely with agency partners to develop and implement innovative marketing technologies.

Key Responsibilities:
  • Collaborate with cross-functional teams to develop and implement innovative marketing technologies that drive performance and enhance customer experience.
  • Work closely with agency partners to learn and execute Marketing Mix Modeling (MMM) initiatives, applying advanced strategies to optimize marketing campaigns.
  • Integrate BigQuery in collaboration with the agency, focusing on hands-on learning and skill development.
  • Utilize Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track and optimize marketing performance, ensuring accurate data collection and insightful reporting across platforms.
  • Oversee technical SEO initiatives with the SEO agency, focusing on on-page optimization, audits, and site performance.
  • Implement Firebase to enhance mobile app tracking, user segmentation, and performance analysis.
  • Contribute to automating marketing tasks and reporting processes to improve efficiency and scalability.
  • Maintain continuous monitoring, analysis, and reporting on key performance indicators (KPIs) to optimize marketing strategies and maximize ROI.


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