Marketing Technology Expert

1 day ago


Fatih, Istanbul, Turkey Turk Full time
About the Job:

We are seeking a Technical Marketing Professional to join our digital marketing team at TurkNet. As a key member of our team, you will be responsible for developing and implementing technical marketing strategies that drive business growth and customer engagement.

Main Responsibilities:
  • Collaborate with cross-functional teams to develop and implement marketing technologies that enhance performance and improve customer experience.
  • Work closely with our agency partners to learn and execute Marketing Mix Modeling (MMM) strategies, applying the latest methodologies to optimize marketing campaigns.
  • Integrate and utilize BigQuery in collaboration with the agency, with opportunities for hands-on learning and skill development.
  • Track and optimize marketing performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring accurate data collection and insightful reporting across platforms.
  • Partner with the SEO agency to oversee technical SEO initiatives, focusing on on-page optimization, audits, and site performance.
  • Manage the technical implementation of Firebase to enhance mobile app tracking, user segmentation, and performance analysis.
  • Contribute to the automation of marketing tasks and reporting processes to improve efficiency and scalability.
  • Continuously monitor, analyze, and report on key performance indicators (KPIs) to optimize marketing strategies and maximize ROI.
Why Join Us:
  • Opportunities for career advancement and professional growth in a dynamic and innovative industry.
  • A collaborative team culture that values open communication and mutual support.
  • A competitive compensation package that reflects your value to the company.
  • A comprehensive benefits program that includes [insert benefits].

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