Brand Marketing Specialist

3 days ago


Fatih, Istanbul, Turkey Mattel, Inc. Full time
Job Description

Mattel, Inc. is a leading global toy and family entertainment company seeking a highly skilled Sr. Brand Manager to join our team in Istanbul.

The ideal candidate will have extensive experience in brand marketing, with a strong understanding of the toy industry and Mattel's franchise brands. The role requires a collaborative partner who can work closely with internal teams, external agencies, and retailers to drive local strategies for sustainable profitable growth of Barbie brand.

The responsibilities of this position include defining the brand strategy for the market while incorporating the global brand identity of Barbie, partnering with the Digital team to optimize online presence, managing relationships with external agencies, tracking KPIs to measure brand success, and adjusting the strategy as required. Additionally, the successful candidate will be responsible for pricing and quotas in conjunction with sales, selecting product lines by channel/customer, and managing product information and translations.

The key qualifications for this role include a Master's degree in Marketing or Business Administration, fluency in English with excellent communication and writing skills, and 8 years of experience in a marketing role within FMCG, licensed consumer goods, apparel- or beauty industry.

About Us

Mattel, Inc. is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing behaviors such as collaboration, innovation, and execution. As a hybrid workplace, we provide flexibility while enabling collaboration for moments that matter.

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