Brand Marketing Supervisor

19 hours ago


Fatih, Istanbul, Turkey Tchibo Türkiye Full time

Tchibo Turkey has been operating in Turkey for more than 15 years and is a highly successful organization with growth plans and over 400 employees. There are 54 Tchibo stores in 12 different cities in Turkey.

Tchibo is a unique company because it operates both as a retailer and coffee shop, and also sells its FMCG branded products through retail chains and its own online store. Initially focused more on non-food retail in Turkey, over recent years Tchibo Turkey has emphasized its coffee heritage and expertise in its local offering.

We're looking for a Brand Marketing Supervisor to join our growing organization.

Responsibilities:

  • Manage Tchibo Coffee & Coffee Machines brand marketing budget.
  • Execute short and long-term brand strategies and planning.
  • Plan, coordinate, and report 360 execution of marketing activities and product launches in line with the brand's annual marketing plan.
  • Support and follow the process of product development (taste, packaging, etc.).
  • Manage all relationships with creative, printing, and media planning and buying agencies, and cooperate with other cross-functional departments.
  • Plan and manage events and sponsorships, coordinating suppliers and all event logistics, and produce post-event evaluations to inform future events.

Qualifications:

  • Bachelor's degree, preferably in Business Administration, Economics, or Industrial Engineering.
  • At least 5 years of brand management experience, preferably in FMCG.
  • Manage, execute, coordinate, and support all marketing communication functions with a 360 marketing perspective.
  • Strong coordination and project management skills to deliver end-to-end seamless execution for both ATL and digital launches.
  • Keen to develop a commercial sense and excel in brand marketing and strategy in a continuously growing sector.
  • Creative and critical thinker with high learning agility and adaptability to ever-changing conditions and needs of the business.
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