Brand Marketing Leader

14 hours ago


Fatih, Istanbul, Turkey Mattel Full time
About Us

Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. Our vision is to be a trusted partner in making a positive impact on children's lives and the communities we serve.

Key Responsibilities:
  • Drive local marketing strategies to ensure sustainable profitable growth of the Barbie brand.
  • Partner with the Digital team to combine market knowledge with online expertise for optimal brand presence.
  • Manage relationships with external agencies for localization of marketing materials.
Requirements:
  • Masters' degree, preferably in Marketing or Business Administration.
  • Fluency in English including excellent communication and writing skills.
  • 8 Years of experience in a Marketing role, preferably within FMCG, licensed consumer goods, apparel- or beauty industry.

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