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2 days ago
Ferrero International S.A. is a family-owned company with a progressive and global outlook, owning iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. The love for our brands continues to grow, along with our global reach, represented in more than 50 countries, with products sold in over 170.
We have 40,000 dedicated employees who celebrate care and quality, crafting a business, careers and brands we are proud of. A diverse and inclusive culture is what we strive for, where all employees feel welcomed and appreciated, having the same opportunities. We believe all of our people are equally talented in their own way.
About the RoleAs a Senior Assistant Brand Manager for Nutella, you will play a crucial role in ensuring the brand stays ahead in the market by tracking the latest trends and developing a comprehensive business strategy with a precise communication plan that encompasses all aspects of the brand.
You will report directly to the Regional Marketing Manager for Türkiye at Nutella, working on diverse projects that shape the strategy and vision of this beloved brand.
Main Responsibilities- Develop and implement a comprehensive brand marketing plan encompassing all elements of the marketing mix, including consumer promotions, digital initiatives, and the Nutella app.
- Oversee the preparation of market analyses and consumer research, and monitor competitive activities to identify brand challenges and market opportunities.
- Monitor and follow up on market and consumer KPIs, from data collection to action plan development.
- Coordinate all projects with both internal and external resources, including advertising agencies, market research firms, production planning, trade activities, and the sales team, to achieve desired results.
- Regularly track and report on project progress.
- A minimum of 3 years of experience in brand management.
- Advanced analytical and planning skills, with strong problem-solving and decision-making abilities.
- Proven ability to manage multiple tasks simultaneously.
- Excellent presentation and organizational skills.
- Strong team player with outstanding interpersonal skills.
- Proficient in both written and spoken English.
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