Trade Marketing Lead

1 day ago


Fatih, Istanbul, Turkey Ülker Full time

We are seeking a skilled and results-driven Category Executive to lead our trade marketing efforts in pladis Turkey Category Organisation. As a Category Executive, you will be responsible for developing and implementing effective trade marketing strategies that drive sales growth and market share in your assigned categories.

About Us:

As a subsidiary of Yıldız Holding, pladis was founded in 2016 to ensure synergy among international snack brands and increase global competitiveness. Our portfolio of iconic brands, including Ülker, McVitie's, and Godiva, offers consumers a wide range of quality products and services.

Our Approach:

We take a customer-centric approach to business, prioritizing their needs and preferences to drive growth and profitability. As a Category Executive, you will play a critical role in achieving this approach by developing and executing trade marketing strategies that meet customer expectations and drive category growth.

Key Responsibilities:

  • Category Performance: Analyze and improve category performance to drive growth and profitability.
  • Trade Marketing Strategy: Develop and implement effective trade marketing strategies to drive sales growth and market share.
  • Channel Activities: Plan and execute channel activities with the sales team to meet sales, growth, and profitability targets.
  • Market Insights: Gather and report on market trends, competitor activities, and product performance indicators to inform business decisions.

Requirements:

  • Education: Bachelor's Degree in Business or related field.
  • Experience: 2+ years of experience in trade marketing, sales, key account, or channel management within FMCG companies.
  • Skills: Strong command of English, proactive approach, result-oriented professional, strategic thinking capabilities, and SAP knowledge is an asset.


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