Brand Marketing Specialist

1 week ago


Fatih, Istanbul, Turkey Carex Sweden Full time

Carex Sweden is a dynamic and innovative Dermocosmetic company, dedicated to marketing leading clean cosmetic and dermocosmetic brands in Europe, Middle East, and CIS countries.

We are seeking a skilled Brand Marketing Specialist for our Bionnex Brand, based in Istanbul.

  • Develop and execute comprehensive brand strategies to meet business objectives.
  • Create innovative growth plans (product innovation, commercial, communication) aligned with company goals.
  • Lead cross-functional teams to launch and re-launch products.
  • Manage ATL/BTL activities within budget and deadlines.
  • Design and implement 360-degree campaigns for FMCG/drugstore channels and consumers.
  • Collaborate with Regulatory Affairs & R&D on product development, packaging, and communication tools.
  • Monitor the brand's performance and develop action plans.
  • Supervise media planning and buying processes.
  • Coordinate with third-party agencies (PR, digital, creative, media) for effective brand delivery.
  • Define and execute communication elements (media and point-of-sale) according to Marketing Plan.
  • Analyze market trends and competitor activity.
  • Develop direct reports and organize events (trade fairs, conferences, sales launches).
  • Maintain relationships with internal/external stakeholders.
  • Conduct market research and analysis.


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