Brand Marketing Manager
7 days ago
We are looking for a Brand Marketing Manager to join our business partner, Assembly Buildings, which transforms modern workspaces into more efficient, flexible, and inspiring environments while managing its own spaces with this innovative approach.
Qualifications:
- 5+ years of experience in brand marketing, agency management, and event management.
- Strong expertise in brand strategy, positioning, and storytelling, with a proven track record in building and scaling brand presence across multiple channels.
- Exceptional communication and project management skills, with experience in leading cross-functional teams.
- Creative thinker with the ability to develop and execute compelling brand campaigns that drive awareness, engagement, and conversion.
- Data-driven mindset with expertise in analyzing brand performance metrics to shape marketing strategies and budgets.
- Proven ability to build and manage multi-channel brand awareness strategies, balancing both performance and long-term brand equity.
- Experience in community-building and membership-driven brands, with an understanding of how to create and sustain engaged brand communities.
- Expertise in crafting immersive brand experiences through physical spaces, including event and experience management.
- Previous experience in launching new brands, real estate projects, or commercial properties with a strong emphasis on brand positioning.
Responsibilities:
- Brand Strategy & Development: Define and execute the brand vision, ensuring consistency across all touchpoints. Develop brand campaigns that strengthen positioning and increase awareness.
- Brand & Digital Campaigns: Oversee the development of high-impact digital and offline brand campaigns to enhance engagement and optimize performance marketing efforts.
- Multi-Channel Activation: Design and implement a holistic brand strategy, leveraging owned, earned, and paid media channels.
- Event & Experience Management: Create and execute brand-led experiences, activations, and events to deepen customer engagement and reinforce brand identity.
- Agency & Partner Management: Collaborate with creative agencies, PR firms, and media partners to execute campaigns aligned with the brand vision.
- Expansion & Brand Localization: Ensure a consistent brand experience across multiple locations, adapting strategies to different markets when needed.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesReal Estate and Equipment Rental Services
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