Brand Manager

1 week ago


Fatih, Istanbul, Turkey Carex Sweden Full time

Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, Romania and Benelux , Germany), Middle East and CIS countries.

We are looking for a Brand Manager based in Istanbul for our Bionnex Brand.

The brief job description of the position and preferred qualifications for the suitable candidates are defined below:

  • Managing brand strategy and brand positioning in short and long term to meet brand objectives.
  • Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
  • Lead the brand's launch and re-launch processes by cross functional approach
  • Manage Bionnex ATL / BTL activities respecting the budget and deadline
  • Develop and execute all 360 campaigns for FMCG/ Drugstores channels and consumer (end user) in terms of sell out & sell in.
  • Work closely with Regulatory Affairs & R&D in product development, packaging and communication tools
  • Control the brand's marketing budget, responsible from brand P&L and necessary action plans
  • Plan and supervise the media planning and buying processes
  • Manage the communication with brand's third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
  • Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
  • Collect information from the market regarding brands and competition, follow market trends
  • Ensure development of the direct reports
  • Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
  • Take active role in all internal / external stakeholders relation management
  • Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
  • Forecast analysis (Demand Forecast)
  • Define and propose strategical actions for Marketing Plan
  • Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate

Experience Required

  • University degree
  • English Advanced
  • Experience min 3 years (Prefer Dermo Cosmetic, Cosmetic)
  • Microsoft Office Advanced
  • Knowledge Digital Marketing
  • Knowledge analysis of market data
  • Good Communication skills
  • Strategic vision & decision making
  • Good team-worker.
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