Marketing Brand Strategist

7 days ago


Fatih, Istanbul, Turkey Wella Operations US LLC Full time
Job Description

As a Senior Marketing Executive at Wella Operations US LLC, you will be responsible for developing and implementing brand positioning strategies to support both strategic and operational marketing functions across the CEEMEA region. This role involves leading the development and execution of regional brand positioning strategies, ensuring the global brand message is adapted to meet local market needs.

Main Responsibilities
  • Lead the development of regional brand positioning strategies, aligning with global guidelines but tailored for local markets.
  • Analyze local market trends, consumer preferences, and competitor activities to adjust brand strategies accordingly.
  • Create and present reports on brand positioning insights and strategies.

You will also contribute to the localization and implementation of global marketing strategies, adapting global campaigns to suit local cultural and business environments, ensuring effective regional communication. Additionally, you will track and analyze marketing performance, monitoring the effectiveness of various marketing campaigns and providing actionable insights based on performance data.

Required Skills and Qualifications
  • Minimum of 3-5 years of brand management experience, preferably in the professional beauty or FMCG sector.
  • Bachelor's or Master's degree in Marketing or a related field.
  • Strong verbal and written communication skills in English.
  • Excellent organizational skills and attention to detail.
  • Proficiency in MS Office (especially PowerPoint and Excel).
  • A genuine passion for marketing and brand strategy.
  • Experience in digital marketing and social media management.
  • Ability to travel as needed within the region.


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