Marketing Strategist
1 week ago
Company Overview:
Coca-Cola HBC is a leading beverage company in the region, offering a diverse portfolio of brands and products.
About the Role:
We are seeking a highly skilled Marketing Strategist to lead our Media Operations efforts in Turkey. As a key member of the IMX team, you will be responsible for developing effective media plans that drive business growth and customer engagement.
Main Responsibilities:
- Lead the development of media plans across various brands and campaigns, ensuring optimal allocation of direct marketing expenses.
- Collaborate with cross-functional teams to define strategic communication approaches, leveraging audience-centric insights.
- Coordinate media buying activities with agencies and procurement teams to maximize value and efficiency.
- Provide regular updates on brand presence and performance across different media channels.
- Leverage data and technology partnerships to drive digital transformation and innovation.
- Implement best practices from global teams and other operating units to enhance media planning and measurement capabilities.
Requirements:
- At least 7-10 years of experience in marketing, media, and leadership roles within the Turkey region.
- Proven expertise in media strategy, planning, and negotiation, as well as social media channel management.
- Preference for individuals with agency or media vehicle experience.
- Familiarity with cross-functional and cross-geographical team collaboration.
- Excellent negotiation and stakeholder alignment skills.
Skill Set:
Videography; Social Media; Influencing; Creativity; Advertising; Paid Search Marketing; Marketing Campaigns; Marketing Strategies; Data Driven; Waterfall Model; Digital Media; Human Insights; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Signage; Teamwork; Negotiation; Strategic Connections Planning; Agency Management.
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