Brand Marketing Strategist

7 days ago


Fatih, Istanbul, Turkey ELC Beauty Full time
Job Description

As a Consumer Marketing Manager at ELC Beauty, you will be responsible for developing and executing the marketing strategy for our consumer products. This includes defining the target consumer profile, adapting global marketing strategies to local markets, and translating consumer insights into marketing opportunities.

About Us

ELC Beauty is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products. Our diverse portfolio of 25+ exceptional brands is sold in approximately 150 countries and territories. We are committed to fostering a culture of respect and being a positive influence in everything we do and in every community we serve.

Your Responsibilities

• Develop and execute the marketing strategy for consumer products
• Define the target consumer profile and adapt global marketing strategies to local markets
• Translate consumer insights into marketing opportunities
• Collaborate with cross-functional teams to drive business results
• Analyze market trends and competitor activity to inform marketing decisions

Qualifications

• Minimum 6-8 years of marketing experience in a cosmetics, dermo-cosmetics, luxury goods, retail, or FMCG area
• Degree in Marketing or equivalent
• Fluent in English
• Excellent computer skills, including Microsoft Outlook, Word, Excel, and PowerPoint
• Strong digital understanding
• Ability to lead a cross-functional team and interface with international markets
• Previous strategic accountability in marketing
• Good communication skills, including understanding how to clearly communicate messages to consumers and key stakeholders
• Excellent analytical skills
• Willingness to lead, test, and learn
• Interest in trends and new technology
• Not afraid to challenge the status quo
• Generous in spirit (knowledge sharing) and relationship builder
• Strong in multitasking
• Accountable for decision-making

What We Offer

• Opportunity to work with a dynamic and growing company
• Collaborative and inclusive work environment
• Competitive salary and benefits package
• Professional development opportunities
• Recognition and rewards for outstanding performance
• Comprehensive training program

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