Digital Marketing Strategist

7 days ago


Fatih, Istanbul, Turkey Agoda Full time
Company Overview

Agoda is a leading online travel booking platform for accommodations, flights, and more. Our innovative technology connects travelers with a global network of hotels and holiday properties worldwide.

Job Description
  • Role Overview
    • As a B2B Marketing Strategist, you will develop and execute comprehensive product marketing strategies to engage B2B audiences, elevate brand awareness, and drive business results.
    • You will craft compelling product messaging, build value propositions, and optimize content efforts to showcase our strengths in the B2B travel sector.
  • Key Responsibilities
    • Develop and Implement Product Marketing Strategy: Create a comprehensive strategy that engages B2B audiences, elevates brand awareness, and delivers tangible business results across multiple business units.
    • Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
    • Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
    • Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
    • Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
    • Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
    • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
    Required Skills and Qualifications
    • Extensive Experience: A minimum of 4 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry.
    • Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
    • Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential.
    • Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
    • Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
    • Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
    • Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.


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