Brand Marketing Manager Senior Nutella

4 days ago


Fatih, Istanbul, Turkey Ferrero International S.A. Full time
Job Description
Ferrero International S.A. is a family-owned company with a truly progressive and global outlook, iconic brands like Nutella, Ferrero Rocher, Kinder Bueno, and Tic Tac. Our brands are loved by generations worldwide, represented in more than 50 countries with products sold in over 170 nations. This success stems from our dedicated employees who celebrate care and quality to craft a business we're proud of.
About the Role:

As a beloved brand, Nutella is the world's most popular hazelnut spread enjoyed at breakfast to kickstart the day. As a Senior Assistant Brand Manager for Nutella, you will play a crucial role in ensuring the brand stays ahead in the market by tracking the latest trends and developing a comprehensive business strategy with a precise communication plan that encompasses all aspects of the brand.

You will report directly to the Regional Marketing Manager for Türkiye at Nutella and have the opportunity to join a dynamic team working on diverse projects shaping the strategy and vision of this beloved brand. If you're eager to contribute, your skills and experience will be valuable assets to our team.

Main Responsibilities:
  • Develop and implement a comprehensive brand marketing plan incorporating consumer promotions, digital initiatives, and the Nutella app.
  • Oversee the preparation of market analyses and consumer research, and monitor competitive activities to identify brand challenges and market opportunities.
  • Monitor and follow up on market and consumer KPIs, from data collection to action plan development.
  • Coordinate all projects with both internal and external resources, including advertising agencies, market research firms, production planning, trade activities, and the sales team, to achieve desired results.
  • Regularly track and report on the budget.
Requirements:
  • A minimum of 3 years of experience in brand management.
  • Advanced analytical and planning skills, with strong problem-solving and decision-making abilities.
  • Proven ability to manage multiple tasks simultaneously.
  • Excellent presentation and organizational skills.
  • Strong team player with outstanding interpersonal skills.
  • Proficient in both written and spoken English.


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