Senior Brand Manager Nutella Position
4 days ago
Ferrero International S.A. is committed to crafting brilliant results for consumers around the world through high-quality products and exceptional customer service. We are passionate about building a culture that values diversity, equity, and inclusion, creating a workplace where everyone feels welcome and appreciated.
We strive to empower our employees to succeed personally and professionally, enabling them to craft their journey at Ferrero. Our commitment to nurturing curiosity and natural abilities helps us provide a means for our employees to achieve their goals.
About the Role:Nutella, the world's most popular hazelnut spread, is a beloved brand that brings people together. As a Senior Assistant Brand Manager, you will play a key role in ensuring the brand stays ahead in the market by developing a comprehensive business strategy with a precise communication plan that encompasses all aspects of the brand.
Main Responsibilities:- Develop and implement a comprehensive brand marketing plan, incorporating elements such as consumer promotions, digital initiatives, and the Nutella app.
- Oversee the preparation of market analyses and consumer research to identify brand challenges and market opportunities.
- Monitor and follow up on market and consumer KPIs, from data collection to action plan development.
- Coordinate all projects with both internal and external resources, including advertising agencies, market research firms, production planning, trade activities, and the sales team, to achieve desired results.
- Regularly track and report on project progress.
- A minimum of 3 years of experience in brand management.
- Advanced analytical and planning skills, with strong problem-solving and decision-making abilities.
- Proven ability to manage multiple tasks simultaneously.
- Excellent presentation and organizational skills.
- Strong team player with outstanding interpersonal skills.
- Proficient in both written and spoken English.
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Brand Marketing Manager Senior Nutella
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