Brand & Product Marketing Manager

3 days ago

Fatih, Istanbul, Turkey Papara Full time

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.

We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.

Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself.

If you share that passion and believe in our mission, come and join us

What You'll Do?
  1. Create and execute innovative brand strategies and activities to increase awareness and strengthen brand image.
  2. Plan and oversee multi-channel marketing initiatives, including digital, social media, and traditional advertising.
  3. Monitor market trends and competitor activities to identify growth opportunities.
  4. Collaborate with product and business teams to provide user insights and ensure successful go-to-market initiatives.
  5. Ensure brand consistency across all communication platforms.
  6. Evaluate the effectiveness of branding and marketing efforts, making data-driven adjustments as needed.
  7. Coordinate with external agencies and vendors to produce high-quality marketing materials.
  8. Conduct research to understand user needs and industry trends.
  9. Oversee product lifecycle from ideation to launch, ensuring alignment with market demands and user expectations.
  10. Gather and analyze user feedback to inform product enhancements and innovation.
  11. Develop and implement product strategies that align with business objectives and market opportunities.
Who You Are?
  1. Bachelor's degree in Marketing, Business, Communications, or a related field.
  2. Minimum 7 years in brand management, marketing, or product management.
  3. Strong understanding of branding principles, marketing strategies, and product development processes.
  4. Experience with digital marketing tools and social media platforms.
  5. Excellent communication, presentation, and interpersonal skills.
  6. A creative thinker with strong analytical and problem-solving abilities.
  7. Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.
How We Run?
  • Excellent communication skills, sense of urgency, accountability, and ownership.
  • Strong problem-solving and analytical skills.
  • Strong collaboration skills, responsive to project needs and demands in a fast-changing environment.
  • Passion for learning and continuous improvement.
  • Ability to work in a team environment as a reliable, responsible, and self-motivated team player.
  • The first seat in every meeting and interaction always belongs to the user.
  • Take ownership of every issue we are a stakeholder in and look at events beyond our responsibilities.
  • As we bring our ideas to life, we pay attention to the details, research, discuss, and finally act quickly.
  • We don't get stuck with traditional methods and popular opinions; we invent Papara-style ways of doing business.
What We Offer?
  • Market-competitive salary and pay-for-performance bonuses.
  • Salary-based private pension plan with 3% company contribution.
  • Transportation and meal allowance.
  • We care about your professional development; you can use your learning budget on any platform.
  • We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
  • Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
  • Technical equipment package that covers what you need. Internet allowance.
  • Free platform memberships: Spotify, YouTube Premium, Netflix.
  • Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club etc.
  • No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
  • We are against any form of discrimination. We believe that every individual has a unique personality.
  • Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.

We strive to make the hiring process the fastest and most convenient.

Come and join Papara

#J-18808-Ljbffr

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