Marketing Leadership Role

2 days ago


Fatih, Istanbul, Turkey Mattel, Inc. Full time
Job Overview

At Mattel, Inc., we're driven by a passion to create innovative products and experiences that inspire, entertain, and develop children through play. We're a purpose-driven company that empowers generations to explore the wonder of childhood and reach their full potential. Our portfolio includes some of the world's most iconic brands, such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more.

We're seeking an experienced Sr. Brand Manager to join our team in Istanbul and lead local strategies to ensure sustainable profitable growth of Barbie brand. This role will require a collaborative partner who can work closely with internal teams, external agencies, and retailers to drive business growth.

The responsibilities of this position include developing a comprehensive brand strategy for the market, partnering with the Digital team to optimize online presence, managing relationships with external agencies, tracking KPIs to measure brand success, and adjusting the strategy as required. Additionally, the successful candidate will be responsible for pricing and quotas in conjunction with sales, selecting product lines by channel/customer, and managing product information and translations.

The ideal candidate will have a Master's degree in Marketing or Business Administration, fluency in English with excellent communication and writing skills, and 8 years of experience in a marketing role within FMCG, licensed consumer goods, apparel- or beauty industry.

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