Program Manager for Regional Content

1 day ago


Fatih, Istanbul, Turkey TikTok Full time

About Us

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, our offices span the globe, including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Work with Us

Creativity is at the core of our purpose, and our products are designed to help imaginations thrive. This is especially true for the teams that drive innovation. Together, we inspire creativity and enrich life – a mission we strive for every day. We view every challenge as an opportunity to learn, innovate, and grow as one team. At TikTok, we create together and grow together, driving impact for ourselves, our company, and the users we serve.

About the Role

The TikTok Turkey Content Operations team plays a crucial role in driving the supply of diverse and high-quality content on the platform. The team builds close relationships with relevant creators and publishers, creates locally relevant programs, and localizes global ones to cultivate a healthy and vibrant community, engage top publishers and creators, and drive product adoption. Cross-functional collaboration is key, working with various teams like Product, Marketing, Communications, Public Affairs, and Monetization to achieve Company objectives in these markets.

Responsibilities

  • Support partners and creators managers in engaging and growing managed accounts
  • Support tentpole activations to maximize performances and create content opportunities for creators and partners
  • Support long-term content programs to grow ecosystem and create content opportunities for creators and partners
  • Identify and flag sensitive trends / search queries
  • Localize global / regional activations and programs to maximize local impact
  • Develop and execute locally relevant programs to drive Creator and Publisher engagement by working closely with Local Creator and Publisher teams
  • Contribute to customization and adaptability of Central and Regional programs to meet local market needs and cultural nuances
  • Operational Support: support the onboarding, localization, and day-to-day operations of programs in local markets
  • Performance Monitoring: assist in developing and monitoring metrics for program success
  • Market Insights Collection: provide relevant market insights to inform program adaptation
  • Collaboration and Communication: foster positive relationships with cross-functional, Regional, and Central teams

Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or relevant field
  • Interest in program management, operations, market insights, or related areas
  • Understanding of local market dynamics and cultural considerations
  • Strong analytical, communication, and collaboration skills
  • Ability to work effectively in a team-oriented, fast-paced environment
  • Eagerness to learn and contribute to program success
  • Fluency in English and Turkish


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