Content Strategy Manager

1 day ago


Fatih, Istanbul, Turkey TikTok Full time

Role Overview

The TikTok Turkey Content Operations team is responsible for driving the supply of diverse and high-quality content on the platform by building close relationships with the most relevant creators and publishers in Turkey and Central Asia. The team will also create locally relevant programs (editorial or product programs, tentpoles, events) and localize global ones to cultivate a healthy and vibrant community, engage our Top publishers & creators, and drive product adoption.

Key Responsibilities

  • Support partners & creators managers in engaging & growing managed accounts
  • Support tentpole activations to maximize performances and create content opportunities for creators & partners
  • Support long-term content programs to grow ecosystem and create content opportunities for creators & partners
  • Spot and flag sensitive trends / search queries
  • Localize global / regional activations and programs to maximize local impact
  • Develop and execute locally relevant programs to drive Creator and Publisher engagement by working closely with Local Creator and Publisher teams
  • Contribute to customization and adaptability of Central and Regional programs to meet local market needs and cultural nuances
  • Operational Support: support the onboarding, localization and day-to-day operations of programs in local markets
  • Performance Monitoring: assist in developing and monitoring metrics for program success
  • Market Insights Collection: provide relevant market insights to inform program adaptation
  • Collaboration and Communication: foster positive relationships with cross-functional, Regional and Central teams

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, relevant field or equivalent practical experience.
  • Interest in program management, operations, market insights or related areas.
  • Understanding of local market dynamics and cultural considerations.
  • Strong analytical, communication and collaboration skills.
  • Ability to work effectively in a team-oriented, fast-paced environment.
  • Eagerness to learn and contribute to the success of programs.
  • Strong communication skills with fluency in English and Turkish


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