Marketing Strategy Lead

19 hours ago


Fatih, Istanbul, Turkey Mattel Full time
About the Role

This position is focused on driving local strategies for the Barbie brand in Turkey. You will be responsible for defining the brand strategy for the market, incorporating the global brand identity of Barbie.

You will work closely with the Regional Marketing Team and other stakeholders to streamline your approach. Key responsibilities include developing a line architecture, selecting the best products to fit in, and combining sales data, market trends, and NPD insights as a basis for your marketing strategy.

Key Responsibilities

Main duties and responsibilities:

  • Develop and implement a brand strategy that aligns with the global brand identity of Barbie.
  • Collaborate with the Regional Marketing Team and other stakeholders to ensure a streamlined approach.
  • Drive local strategies to ensure sustainable profitable growth of the Barbie brand.
  • Partner with the Digital team to create an optimal online presence.
  • Manage relationships with external agencies to localize marketing materials.


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