Digital Marketing Lead

3 days ago


Fatih, Istanbul, Turkey iyzico Full time

iyaic's mission is to simplify online shopping for both consumers and sellers through innovative technologies.

Founded in 2013, iyaic has provided online payment services and AI-based payment technologies to businesses of various sizes in the world of e-commerce.

Through its easy and secure platform, iyaic has achieved significant successes in supporting thousands of businesses in digitalization and was acquired by PayU in 2019.

iyaic Buyer Protection Program

  • Ensures consumers' concerns are resolved, enabling a better online shopping experience.
  • Provides 24/7 live support via the iyaic mobile app and streamlined cancellation/return processes.
  • Over 2 million consumers have shopped online under iyaic's protection.
Our Business Goals
  • Create and execute go-to-market strategies for new products and features, driving user acquisition, engagement, and retention.
  • Collaborate with cross-functional teams to align on go-to-market strategy and planning, tracking success metrics.
  • Analyze market research and competitive analysis to identify growth opportunities.
  • Translate complex technical concepts into clear, user-centric messages that resonate with merchants and consumers.
  • Partner with marketing to design and deliver impactful campaigns that drive awareness, adoption, and long-term engagement.
  • Analyze product usage data and user feedback to refine marketing strategies and enhance the user experience.
Required Skills and Qualifications
  • Bachelor's degree in marketing, business administration, communication, or related field/experience.
  • 3 years of experience in brand management and marketing communication, preferably in fintech and e-commerce.
  • Strong desire to learn and professional drive.
  • Solid understanding of integrated marketing techniques.
  • Excellent verbal and written communication skills in English.
  • Knowledge of Excel and PowerPoint/Keynote.
  • Passion for marketing industry and its best practices.
  • Excellent coordination and multiple task skills.
  • Sharp creative instincts and attention to detail.
  • Crisis management experience.
What We Offer
  • A culture of continuous development: conferences, in-house events, and Tech Talks to stay up-to-date on current research and technology.
  • Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.).
  • Flexible working model called iyaic Homequarters, allowing for freedom under responsibility.
  • Meal and internet allowance.
  • Transportation allowance.
  • A gift voucher to meet tech needs and ergonomic workspace at home.
  • Macbook and monitor if needed.
  • Employee support program: free psychological counseling, legal advice, financial advice, etc.
  • Private health insurance.
  • 1 day birthday leave.
  • An iyaic Mate is assigned to help with onboarding.
  • A detailed orientation program designed to grasp the iyaic culture.


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