
Digital Marketing Lead
3 days ago
iyaic's mission is to simplify online shopping for both consumers and sellers through innovative technologies.
Founded in 2013, iyaic has provided online payment services and AI-based payment technologies to businesses of various sizes in the world of e-commerce.
Through its easy and secure platform, iyaic has achieved significant successes in supporting thousands of businesses in digitalization and was acquired by PayU in 2019.
iyaic Buyer Protection Program
- Ensures consumers' concerns are resolved, enabling a better online shopping experience.
- Provides 24/7 live support via the iyaic mobile app and streamlined cancellation/return processes.
- Over 2 million consumers have shopped online under iyaic's protection.
- Create and execute go-to-market strategies for new products and features, driving user acquisition, engagement, and retention.
- Collaborate with cross-functional teams to align on go-to-market strategy and planning, tracking success metrics.
- Analyze market research and competitive analysis to identify growth opportunities.
- Translate complex technical concepts into clear, user-centric messages that resonate with merchants and consumers.
- Partner with marketing to design and deliver impactful campaigns that drive awareness, adoption, and long-term engagement.
- Analyze product usage data and user feedback to refine marketing strategies and enhance the user experience.
- Bachelor's degree in marketing, business administration, communication, or related field/experience.
- 3 years of experience in brand management and marketing communication, preferably in fintech and e-commerce.
- Strong desire to learn and professional drive.
- Solid understanding of integrated marketing techniques.
- Excellent verbal and written communication skills in English.
- Knowledge of Excel and PowerPoint/Keynote.
- Passion for marketing industry and its best practices.
- Excellent coordination and multiple task skills.
- Sharp creative instincts and attention to detail.
- Crisis management experience.
- A culture of continuous development: conferences, in-house events, and Tech Talks to stay up-to-date on current research and technology.
- Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.).
- Flexible working model called iyaic Homequarters, allowing for freedom under responsibility.
- Meal and internet allowance.
- Transportation allowance.
- A gift voucher to meet tech needs and ergonomic workspace at home.
- Macbook and monitor if needed.
- Employee support program: free psychological counseling, legal advice, financial advice, etc.
- Private health insurance.
- 1 day birthday leave.
- An iyaic Mate is assigned to help with onboarding.
- A detailed orientation program designed to grasp the iyaic culture.
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