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Digital Automotive Product Lead

3 weeks ago

Fatih, Istanbul, Turkey Borusan Otomotiv Full time
Job Description

Borusan Otomotiv is seeking a highly skilled Product Unit Manager to drive innovation, AI-driven personalization, and optimization across our mobile app, web platform, and internal back-office systems.

The successful candidate will have a passion for data-driven decision-making, building user-centric experiences, and a strong interest in the automotive industry. This role offers an exciting opportunity to make a meaningful impact in the digital used car market.

Key Responsibilities:
  • Develop and execute the product roadmap for mobile (iOS & Android), web platforms, and internal back-office systems, ensuring alignment with Borusan Next's business goals.
  • Own the end-to-end product lifecycle, from discovery to implementation and continuous optimization.
  • Manage cross-functional teams including engineering, design, data, and marketing to enhance platform features.
Requirements:
  • Bachelor's degree in Engineering, Mathematics, Computer Science, or a related field.
  • 5+ years of product management experience, preferably in marketplace platforms, e-commerce, automotive, or related industries.
  • Strong experience in mobile app (iOS & Android), web platform development, and back-office systems.
  • Deep understanding of mobile-first UX/UI principles, app store optimization (ASO), and responsive web design.
  • Proven ability to prioritize product roadmaps, manage backlogs, and align teams with strategic goals.
  • Experience with A/B testing, user segmentation, and data-driven decision-making.
  • Excellent stakeholder management skills, working cross-functionally across departments.
  • Passion for user experience, platform scalability, and marketplace growth.
  • Knowledge of mobile app growth strategies.