Product Insights Director

2 days ago


Fatih, Istanbul, Turkey Blueclip Full time
Job Description
We are looking for a skilled Product Marketing / Customer Insights Manager to join our team at Blueclip. In this role, you will be responsible for creating a data-driven foundation for customer insights, running A/B tests, and refining product offerings based on behavioral and qualitative insights.

Responsibilities:
  1. Develop and maintain reporting frameworks to analyze customer behaviors, such as visit frequency, browsing patterns, purchase journeys, and more.
  2. Conduct qualitative research, including customer interviews, to comprehend motivations, preferences, and pain points.
  3. Collaborate with cross-functional teams to create actionable insights that enhance the customer journey and boost engagement.
  4. Regularly run A/B tests to optimize the user experience and improve conversion rates.
  5. Analyze data using SQL and business intelligence tools to identify trends and provide recommendations for optimization.
  6. Stay informed about industry trends and best practices to discover growth opportunities.

Requirements:
  • 3-5 years of experience in product management (consumer-facing platforms), eCommerce/customer insights, or consulting (MBB preferred).
  • Experience in fashion e-commerce is highly desirable.
  • Proficiency in BigQuery, SQL, Python, and business intelligence tools.
  • Strong analytical mindset with the ability to transform data into actionable insights.
  • Excellent problem-solving and communication skills for presenting findings and recommendations.
  • Experience running A/B tests and implementing customer-driven improvements.

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