Digital Marketing Strategist for Expansion

7 days ago


Fatih, Istanbul, Turkey Bites | بايتس Full time

About Us:

  • Bites is a pioneering education technology company that leverages GenAI to create personalized learning experiences.
  • With over 1 million users across 150+ countries, Bites aims to revolutionize education through cutting-edge technology.

We're expanding into Turkey and seeking a growth-driven marketer to lead our efforts in the region. As Regional Growth Marketer, you'll be responsible for scaling Bites in Turkey, driving user acquisition, brand awareness, and influencer partnerships.

Key Responsibilities:

  • Develop and execute a localized marketing strategy for Turkey.
  • Identify, onboard, and manage micro-influencers and content creators to promote Bites.
  • Build and engage student communities to drive organic adoption.
  • Launch and optimize cost-effective performance marketing campaigns.
  • Collaborate with local agencies or freelancers to accelerate growth.
  • Analyze key metrics, track performance, and iterate strategies based on insights.

Requirements:

  • 2+ years of experience in influencer marketing, social media growth, or digital marketing.
  • Background in SMEs or fast-growing startups with a hands-on approach to execution.
  • Deep understanding of platforms' algorithms, affiliate marketing, and organic marketing.
  • Strong ability to negotiate and manage partnerships with influencers and agencies.
  • Fluent in Turkish and English (both spoken and written).
  • Bonus: Fluency in German or French is a plus.

Why Join Bites?

  • Lead the expansion of a fast-growing AI-Powered App in a new market.
  • Be part of an AI-powered study revolution, bringing innovative learning experiences to students.
  • Work in a dynamic, startup environment that values creativity, ownership, and impact.
  • Competitive salary + performance-based bonuses, with opportunities for growth.


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