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Channel Marketing Manager
2 weeks ago
Your key responsibilities as Digital Channels Growth Specialist at Karaca include:
- Finding new digital opportunities and developing business strategies to engage them
- Analyzing business customer needs and determining service requirements
- Creating route maps and offering suggestions based on determined needs
- Developing new strategic partnerships with third-party stakeholders and creating new digital products and processes
- Leading cross-functional digital projects with external stakeholders and internal business lines to conceptualize, build, and realize products
- Contributing to the development of general campaign, communication, and personalization strategies
- Analyzing campaign performance and making proposals for further development
- Monitoring market trends, researching consumer markets, and competitors' activities to identify opportunities and key issues
- Preparing forecasts, campaign plans considering company and department KPIs
