Activation Trade Marketeer

4 weeks ago

Şişli, Istanbul, Turkey Reckitt Full time

Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX )

City: Sisli

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As an Activation Trade Marketeer at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.

Your responsibilities

  1. Contribute to developing the vision and strategy for our brands, elevating our market presence and profitability.
  2. Lead initiatives to enhance product pipelines and fund innovative launches, executing with precision and creativity.
  3. Manage and coordinate daily brand operations, ensuring seamless execution of marketing strategies.
  4. Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency.
  5. Handle the marketing budget, monitoring spending to ensure optimal return on investment and brand growth.

The experience we're looking for

  1. Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
  2. A proactive approach, comfortable with both autonomy and collaboration.
  3. Robust analytical abilities to dissect market trends and brand performance.
  4. Exceptional verbal and written communication talents.
  5. Experience in FMCG or Consumer Health and a proven track record in Brand Management.
  6. Understanding the needs of customers and shoppers alongside with their profile.
  7. Support to analysis of channels/customers position, working together with Sales Team to recommend in-store action aimed at strengthening brands' position within categories.
  8. Work closely with the sales team to provide tools & toolkits for enabling Sales figures of the brand & portfolio.
  9. Develop and execute trade marketing strategies to boost market share and brand growth.
  10. Implement brand activations in alignment with global and local market needs.
  11. Analyse competitor activities and market trends to refine trade marketing strategies.
  12. Track and report on trade marketing effectiveness, optimizing campaigns based on sales data & Nielsen data.
  13. Collaborate with internal teams to ensure marketing efforts align with brand objectives.
  14. Analyse customer data to improve campaign performance and report insights.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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