Brand Development Coordinator
2 days ago
About The Position
We are seeking an experienced Marketing Coordinator to join our team at Yale Retail.
In this role, you will play a key part in developing and implementing the day-to-day strategy for Yale Retail.
Your main objective will be to maximize the Yale Brand across all channels and media.
You will be responsible for managing the Yale website, content, and Social Media platforms.
Your tasks will include driving the Yale brand reach online and offline, ensuring all customer-facing content across all channels is up-to-date and relevant.
You will need to monitor and analyze data to make relevant changes and effectively report performance.
Additionally, you will manage all Yale Exhibitions, support marketing campaigns online/offline, and assist with any ad-hoc marketing activities to support the overall Yale Retail business plan.
You will work closely with external agencies to deliver strong marketing campaigns in a timely manner.
Your responsibilities will include taking briefs from managers, managing projects from start to finish, and assisting the Business Unit Manager in preparing important marketing strategies.
You will also provide monthly reports based on key KPIs.
Working alongside Product Managers is crucial to the success of this role, as the launch and marketing of new products are vital.
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